As the Covid-19 pandemic rumbles on, many businesses have had to make sudden and sweeping changes as lockdown arrangements were enforced. Both businesses and consumers had to find new ways of doing things as doors were locked, many shops and town centres were closed down and people were encouraged to work from home wherever possible.
After weeks of living and working under lockdown arrangements, many have discovered that some of the ‘new world’ approaches offer significant benefits and it is a near certainty that some of these short-term arrangements may be continued as the lockdown rules are eased or lifted.
When the world does bounce back, will it be wise to simply revert to how things were before the lockdown or is it time to take stock of what we have learned during this period and to exploit this information as we move into a better and more sustainable future?
Businesses which simply revert to old school approaches may well be missing some important tricks. New ways of communicating and new virtual worlds have opened up to staff and management teams who are seeing the benefits of the digital transformation. Now is the time to give some thought to how to move things forward once the lockdown period ends.
It’s actually an exciting time to be marketing your business, taking advantage of the shift to digital that has taken place and exploiting it for long-term gain. With more people engaged with your business now through online channels, make sure that when the lockdown lifts, those customers and potential customers don’t simply drift away. Have the right people and skillset on board now and lay the foundations for a post-lockdown world as things unfold.
Changes you may have made during lockdown might have originally been merely pragmatic, ensuring that you could still get the message out through online channels. Whether this means making sure data is accessible through remote channels or whether it’s simply connecting your business and prospects through digital means, you should now refine those ideas in readiness for the new normal.
You may have made video-clips to replace face to face demonstrations or interactions or you may have realised the effectiveness of virtual communications. Marketing is all about networking, connecting and engaging and traditionally you may have managed this face to face, but now is the time to consider how you could expand your reach through exciting new digital channels.
Social media optimisation, advertising and digital networking will all play a major part in the foreseeable future, in addition to search engine optimisation in what will be an increasingly competitive landscape.
Those essential changes you may have made in the short-term may have been a spontaneous knee-jerk response to a situation and a case of having to get on with it. With so many uncertainties facing business leaders and managers, it was and is a worrying time, but it is also a time to reconsider how to move forward. Looking into the future, now is the time to identify new and exciting opportunities around the corner. Organisations that prepare will be best positioned to fully exploit any and all opportunities in a post-COVID-19 world.
Your competition will undoubtedly be re-assessing the situation on a day-by-day basis. Make sure that you don’t get left behind. Digital marketing expertise will be a huge asset to businesses going forward and you need to act fast to make sure that you have the right skills in your team. Why not contact us today at Clifford Associates and talk to our industry-leading team to find out how we can help you to ensure that you have the talent in place to make the most of the new digital opportunities and confront the challenges it presents.
Central London (WFH), £300 p/d. Initial 3-6mth contract. Expected to roll.
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