Virtual event management is encouraging businesses to think like startups again

In only a few weeks of lockdown, digital videoconferencing platforms such as Zoom have become a daily addition to the working routine. Teammates are holding virtual catch-ups, project groups are collaborating online, managers are briefing their direct reports and marketers are looking at new ways to engage with customers through virtual events.

There are certainly many advantages associated with virtual events, not least the fact that they can continue safely during the current Covid-19 pandemic lockdown. But the benefits go further too. For one thing, they are far more environmentally-friendly without the need for delegates to travel to a physical location. They are potentially cheaper to run, more accessible and they save time for everyone. They can also be infinitely more flexible, with no limits on delegate numbers for example.

However, there are some obvious areas where the online experience falls down.

For example, there is no way of networking and bonding in the same way as delegates will do around a buffet or the bar in a live event. There are no free drinks or goodie bags. And there are domestic distractions in the form of kids, dogs, emails and knocks at the door.

However, the very nature of the lockdown means that businesses are starting to innovate again, and live events are one perfect way in which they can do this. The changing nature of the market forces businesses to think creatively in the way that they would have done as startups. Existing structures and established modes of doing business are temporarily on hold – so it’s time to welcome digital technology as a great enabler for events of all kinds.

Fear is a big blocker and online events are still largely an unknown. Some delegates will also have had experiences of poor bandwidth, failing tech and experience which simply doesn’t compete with a live version.

But these concerns can be largely mitigated. Online events are now being marketed with the same thorough approaches as a physical event. They are being hosted with the best speakers, the best technology and professional lighting, audio equipment and cameras to offer a great experience. Online events are being sponsored, and their benefits are being promoted.

For example, attendees can watch live and interact with questions and other interactive features, or they can watch segments and talks at their own leisure. Participants can also access other forms of digital media, such as notes and presentations, and engage on social media to share comments and feedback. The experience can rapidly become highly engaging and compelling, with the same immediacy as a live event – but the ability to enjoy it from the comfort of one’s office or home.

Certainly, it looks as though digital events will be with us for the immediate future and many believe that they will grow in the longer term too, especially as working and business patterns adjust in the Covid-fearful world. This means that smart businesses are now seeking the digital marketing talent that can help them to take their online events and digital marketing strategies forward.

Some of the best talents in this space are also prepared to work flexibly and from home, further magnifying the benefits that start-up minded businesses can accrue by rediscovering their innovative side.

 

Don't just take our word for it

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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