Using Content Marketing to Boost Your Recruiting

When you are recruiting, you are, in effect, marketing your company. What is the best way to accomplish that? It goes without saying that content marketing is going to be a big part of marketing any company. You are building a name and reputation. Nothing does that better than content marketing.

According to GlassDoor.co.uk, about 69 percent of the people polled said they would not work for a company that did not have a good online reputation. That reputation is created—at least most of the time—using online marketing methods such as content marketing.

As employers are getting more and more creative with building their brand awareness. The most important, the most cost-effective, and the most easily accomplished way of building your brand involves content marketing.

Here’s how the leading brands and the biggest talent acquisition specialists are using content marketing to boost their recruiting today.

Strategise the content. There are thousands of people who can produce content for you but to make it work, it has to tell the story of your brand and it has to do so in a positive way. Making that work is a real chore but when it does work, it’s worth its weight in gold. Deloitte said it best “Your company culture can be your competitive advantage or it can be your Achilles heel.” Define your culture, determine what you want to say and the audience to whom you wish to speak. Only then should you be writing the content that you are going to use to market yourself.

Let your content tell a story. People want to know why coming to work for your company is a great idea. They want to work for a company who has real value in the world around them. They want to believe in the company for which they work. Let your content explain to them what your company’s core values are and why they will be well suited to working for your company.

Your content should offer value, should offer solutions and it should resonate well with the people who are reading it. You can create real credibility with your readers and real trust in the customers and prospective employees by the use of the right content in the right space.

The next time that you’re tempted to simply post something for the sake of adding new content, don’t. Stop and strategise your content and really consider what will engage your employees, prospective employees, and customers and keep them thinking about your company in a positive way.

    Apply Now

    Upload your CV (Accepted file types: pdf, doc, docx, rtf.)

    Don't just take our word for it

    • Tom Salvat, CEO, CONCURED
      "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
      - Tom Salvat, CEO, CONCURED
      Tom Salvat, CEO, CONCURED
    • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
      I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
      - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
      Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    • Jessica Cole, Editor – Redwood London.
      Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
      - Jessica Cole, Editor – Redwood London.
      Jessica Cole, Editor – Redwood London.
    • Gareth Lofthouse, Founding Partner, Longitude.
      “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
      - Gareth Lofthouse, Founding Partner, Longitude.
      Gareth Lofthouse, Founding Partner, Longitude.
    • Johnny Meredith, Senior New Business Manager, The Bio Agency.
      I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
      - Johnny Meredith, Senior New Business Manager, The Bio Agency.
      Johnny Meredith, Senior New Business Manager, The Bio Agency.
    • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
      Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
      - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
      Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    • Neil Kettleborough, CRO & Co Founder, Chalk Social
      I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
      - Neil Kettleborough, CRO & Co Founder, Chalk Social
      Neil Kettleborough, CRO & Co Founder, Chalk Social
    • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
      Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
      - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
      Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

    © Ross Clifford Associates. Website by Outlines Design.