When you are recruiting, you are, in effect, marketing your company. What is the best way to accomplish that? It goes without saying that content marketing is going to be a big part of marketing any company. You are building a name and reputation. Nothing does that better than content marketing.
According to GlassDoor.co.uk, about 69 percent of the people polled said they would not work for a company that did not have a good online reputation. That reputation is created—at least most of the time—using online marketing methods such as content marketing.
As employers are getting more and more creative with building their brand awareness. The most important, the most cost-effective, and the most easily accomplished way of building your brand involves content marketing.
Here’s how the leading brands and the biggest talent acquisition specialists are using content marketing to boost their recruiting today.
Strategise the content. There are thousands of people who can produce content for you but to make it work, it has to tell the story of your brand and it has to do so in a positive way. Making that work is a real chore but when it does work, it’s worth its weight in gold. Deloitte said it best “Your company culture can be your competitive advantage or it can be your Achilles heel.” Define your culture, determine what you want to say and the audience to whom you wish to speak. Only then should you be writing the content that you are going to use to market yourself.
Let your content tell a story. People want to know why coming to work for your company is a great idea. They want to work for a company who has real value in the world around them. They want to believe in the company for which they work. Let your content explain to them what your company’s core values are and why they will be well suited to working for your company.
Your content should offer value, should offer solutions and it should resonate well with the people who are reading it. You can create real credibility with your readers and real trust in the customers and prospective employees by the use of the right content in the right space.
The next time that you’re tempted to simply post something for the sake of adding new content, don’t. Stop and strategise your content and really consider what will engage your employees, prospective employees, and customers and keep them thinking about your company in a positive way.
