Social Media Recruiting Trends to be Aware Of

Social media recruiting has seen some dramatic changes in recent years. In just the last few years alone we’ve seen companies embracing things like Pinterest and Snapchat for their branding and we’ve seen Linkedin engagement drop to a new all-time low.

Facebook has declared their intent to step into the recruiting foray with their company page job tag and Google announced their Cloud Jobs API. These are things that most companies didn’t see coming.

2016 and 2017 were two years that shook up social media marketing and recruiting. It’s been a real challenge to make sense of social media marketing, social media recruiting and to determine where it is best to spend your recruiting money in the coming months and the new year.

Here are two key trends that will continue in the last couple of months of 2017 and will likely stay and build in 2018.

Recruiting is becoming more transparent by the day.  Make your company more transparent too. Just as you can go and look up things about your candidates on social media, so too can your clients and candidates. The prospective client is quite likely looking at everything about you and your company and searching you on Google or Bing long before they apply to you. In just the past five years alone social media for companies has come a long way.

Most of us didn’t know how many opportunities were out there and we were not aware of how poorly a company treated their employees. Today we are able to know those things and that means that companies must be far more transparent than ever before.

Know Your social media reputation. A fast search for good jobs in London or Nottingham can garner a lot of information about those jobs, but more, it can glean a great deal of information for the candidate about how well or how poorly the company treats those who work for it.

Sites like Glassdoor allow people to leave reviews of the company as well as their experience with it and that means that it behooves all of us to behave in a way that our employees have very little to say that is negative. There may always be the disgruntled employee but when it becomes consistent that people simply won’t engage with your company. Make it a point to get out on social media and become more transparent about your company and your workers.  Keep track of your reviews and work to ensure that they are more positive than negative. What kind of reviews do you currently have? Would you consider working for your company if you were not employed there?

Take stock of where you are in your social media marketing and social media recruiting and work hard to correct any flaws that you may find in order to attract the best and brightest of those who are seeking a job.

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    • Tom Salvat, CEO, CONCURED
      "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
      - Tom Salvat, CEO, CONCURED
      Tom Salvat, CEO, CONCURED
    • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
      I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
      - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
      Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    • Jessica Cole, Editor – Redwood London.
      Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
      - Jessica Cole, Editor – Redwood London.
      Jessica Cole, Editor – Redwood London.
    • Gareth Lofthouse, Founding Partner, Longitude.
      “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
      - Gareth Lofthouse, Founding Partner, Longitude.
      Gareth Lofthouse, Founding Partner, Longitude.
    • Johnny Meredith, Senior New Business Manager, The Bio Agency.
      I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
      - Johnny Meredith, Senior New Business Manager, The Bio Agency.
      Johnny Meredith, Senior New Business Manager, The Bio Agency.
    • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
      Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
      - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
      Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    • Neil Kettleborough, CRO & Co Founder, Chalk Social
      I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
      - Neil Kettleborough, CRO & Co Founder, Chalk Social
      Neil Kettleborough, CRO & Co Founder, Chalk Social
    • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
      Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
      - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
      Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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