Social Business Needs a Culture of Social Leadership

Social Leadership

I have been arguing for several years now that the real value of social media goes way beyond marketing and communications: it is teaching us a new way to lead and manage our organizations.

Thus I have been encouraged by the recent conversations I’m hearing around “social business.” While I think it has the makings of a buzzword, for now “social business” works for me as a category of conversations that we need to conduct in the business community.

But I’ll say I’d like the conversation to go further. The first level of conversation continues to focus on social tools and technology. Instead of only talking about social software in the context of marketing and communications, we’re now talking about integrating social into our CRM processes, or even some of our HR processes.

That’s cool, but I think we don’t hit the real value until we go beyond using the technology.

Take leadership, for example. I’m noticing more and more CEOs taking a keen interest in social media. One of their first questions seems to be whether or not they should be actively USING social media sites. That is certainly a relevant question (and the answer depends a lot on your industry and specific business goals), but there is so much more to social leadership than whether or not you tweet.

The real value of social media goes way beyond marketing and communications: it is teaching us a new way to lead and manage our organizations.

Posted by Jamie Notter on Apr 25, 2013 in Culture, Featured, Leadership, Social Era, Social Media

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