Maintaining visual assets can be tedious. AI will free up marketing teams to be creative

New products driven by artificial intelligence are entering the market every day. It is not exaggerating to call it the beginning of a revolution that will change the face of business within the decade. As such, this is the perfect time for every business to look at what new digital technologies can offer.

What if you could free every employee from repetitive housekeeping tasks, so they could devote themselves to promoting your brand and products in creative new ways instead? That is the real promise of AI. Adding value and originality to the services and products you offer is the way to beat competitors, at home and abroad. Lowering overheads and raising quality standards are just by-products.

When you break down the everyday tasks conducted in modern marketing departments, many are unexciting, even tedious. Marketing has to be creative and innovative to succeed – and you probably hired your marketing staff for their creativity – but so much talent is wasted just staying on top of the details.

Revising published materials, adapting visual assets such as graphics, brochures and videos, assessing impact, analysing target markets, filing and retrieving – all can be extraordinarily time-consuming and non-creative. AI could help in several crucial ways.

Personalisation

Content personalisation is already widely used but has room to improve. Early targeted marketing wasn’t that good at targeting. The secret to greater success is better algorithms combined with richer data collection. A new generation of AI doesn’t just strive to offer dog food adverts to dog owners, it also knows when, where and how – optimising every detail of marketing materials solely for that potential, or existing, customer. Imagine doing that manually.

Personalisation of images is particularly difficult – even for an AI – but AI that can recognise image content is quickly becoming available. It can automatically tag graphic files with meaningful parameters, even their emotive qualities. Matching them with customer profiles then takes microseconds.

Visual Find Replace

Change is forever. For a multitude of reasons, companies constantly make small changes to their legends, logos, branding, livery, headers, footers, and layouts. They affect webpages, documents, contract forms, manuals, social media content, company business cards and so on. No matter how small the change, modifying every asset in the company’s portfolio is an enormous undertaking – but not for an AI system. AI can even learn to recognise and replace revised elements within complex files such as Photoshop images and InDesign templates.

Recognising obsolescence

Updating product offerings, specifications and details isn’t only a headache in retail. In today’s complex and competitive markets revisions can be even more complicated for the manufacturing and service industries. It is often necessary to phase out one set of specifications and phase in another. If those details exist in the form of photographs, stock images, graphics and PDF files it becomes an even greater ordeal identifying every instance to change.

An AI system capable of scanning catalogues, photographs, banners, brochures, posters and advertisements is the ideal solution.

Asset suggestion engines

AI can also support the creativity and innovation of your liberated marketing team by recognising the qualities in products, marketing ideas and campaign strategies that are most likely to pay off. Your team can use its analytic insights to quickly drill down to the most effective approach. It can assemble all the most effective images ready for your team to make their final choices. The result is a better-focused campaign, and employees with time to conduct it better.

You haven’t yet thought of half the ways in which you will be using AI just a few years from now. Taking advantage of tomorrow’s opportunities means hiring AI talent today – before someone else does. RC&A are specialists in the field and can help you find the top talent you need.

 

Don't just take our word for it

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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