As marketplaces become more competitive, finding innovative ways to form meaningful connections with audiences is becoming increasingly important. Even the smallest details can make significant differences and colour have a large role to play in both the appearance and the overall feel of your website.
Colours evoke feelings and emotions. As colour is such an integral component of powerful branding, selecting the right hues for your website is imperative to communicate your brand’s personality and core values. Each season brings a new selection of trendy colours but it is essential to ensure that all decisions reflect the unique essence of your brand.
Consider Colour Psychology
Pink is often associated with kindness and romance, whereas purple represents wisdom, mysticism and wealth. Although blue is routinely linked with sadness, it can also be used to create a clean aesthetic with a calming ambience.
It is important to consider the atmosphere you want to create and to select colours that will evoke the emotions you want your audience to feel. Remember, audiences are incredibly in tune with the digital sphere and will immediately sense if your website doesn’t feel authentic to your brand.
The culture of your audience should also inform your choices as colours can have different meanings and connotations in different parts of the world. Conducting appropriate research before making any decisions is essential to ensure that your website communicates that you really do understand your audience.
Let’s take a few moments to look at a few specific trends that you might want to consider incorporating into your web design in 2020.
Pink became the colour that characterised the design sphere in 2018. In 2019, blue became the colour of the moment and in 2020, it is mint’s time to shine. Mint symbolises nature, science and technology and the rise of this calming, clean shade can be attributed to both fashion, culture and current events.
Additionally, green tones are often associated with renewal and regeneration. As 2020 will herald the beginning of a new decade, fresh mint hues could be just the thing to revolutionise your digital presence for all the right reasons.
Although gradients have been increasing in popularity over the last couple of years, 2020 seems set to be the year in which increasing numbers of designers lean into the possibilities of this interesting and engaging trend. Crucially, gradients facilitate colour experimentation and often give additional depth to otherwise flat or lifeless designs.
Selecting the right combination of colours is essential and it is important not to attempt to replicate something that has already been done by a competitor brand. A three-colour gradient will generally deliver the most successful results, however, you could choose to showcase your creativity and personality by incorporating up to five hues.
As you can see, there is so much more to colour than aesthetics. Working with the right creative and development teams will help you to ensure that your website accurately reflects your business.
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