How to Choose Colours to Connect with your Audience in 2020

As marketplaces become more competitive, finding innovative ways to form meaningful connections with audiences is becoming increasingly important. Even the smallest details can make significant differences and colour have a large role to play in both the appearance and the overall feel of your website.

Colours evoke feelings and emotions. As colour is such an integral component of powerful branding, selecting the right hues for your website is imperative to communicate your brand’s personality and core values. Each season brings a new selection of trendy colours but it is essential to ensure that all decisions reflect the unique essence of your brand.

Consider Colour Psychology

Pink is often associated with kindness and romance, whereas purple represents wisdom, mysticism and wealth. Although blue is routinely linked with sadness, it can also be used to create a clean aesthetic with a calming ambience.

It is important to consider the atmosphere you want to create and to select colours that will evoke the emotions you want your audience to feel. Remember, audiences are incredibly in tune with the digital sphere and will immediately sense if your website doesn’t feel authentic to your brand.

Consider Culture

The culture of your audience should also inform your choices as colours can have different meanings and connotations in different parts of the world. Conducting appropriate research before making any decisions is essential to ensure that your website communicates that you really do understand your audience.

Let’s take a few moments to look at a few specific trends that you might want to consider incorporating into your web design in 2020.

Mint

Pink became the colour that characterised the design sphere in 2018. In 2019, blue became the colour of the moment and in 2020, it is mint’s time to shine. Mint symbolises nature, science and technology and the rise of this calming, clean shade can be attributed to both fashion, culture and current events.

Additionally, green tones are often associated with renewal and regeneration. As 2020 will herald the beginning of a new decade, fresh mint hues could be just the thing to revolutionise your digital presence for all the right reasons.

Gradients

Although gradients have been increasing in popularity over the last couple of years, 2020 seems set to be the year in which increasing numbers of designers lean into the possibilities of this interesting and engaging trend. Crucially, gradients facilitate colour experimentation and often give additional depth to otherwise flat or lifeless designs.

Selecting the right combination of colours is essential and it is important not to attempt to replicate something that has already been done by a competitor brand. A three-colour gradient will generally deliver the most successful results, however, you could choose to showcase your creativity and personality by incorporating up to five hues.

As you can see, there is so much more to colour than aesthetics. Working with the right creative and development teams will help you to ensure that your website accurately reflects your business.

RC&A is well-versed in alleviating senior technology resourcing burdens and are ready to help you make a variety of important hiring decisions to put your business in the best position to succeed throughout 2020 and beyond.

Don't just take our word for it

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
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    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
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    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
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    Johnny Meredith, Senior New Business Manager, The Bio Agency.
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    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
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    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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