Does your business’ culture support data-driven decision making?

For many of today’s organisations, data-driven decision making (DDDM) is a core component of their overall strategy, leading to evolution, commercial growth and an improved bottom line.

DDDM is a data collection process based upon key performance indicators or measurable goals, analysing facts and patterns and using insights to develop plans for the benefit of the business.

However, some businesses struggle to adapt their culture to ‘big data’. They lack the time or tools to assess data and identify what is actually useful. Here we outline five steps that will lead you towards optimised data collection and useful analytics.

1. Work out what you need

This step is twofold: firstly, develop a strategy built around your business objectives. Then, identify where you’ll source the data to back up that strategy. Data comes into your company from all directions, so it’s vital to manage these multiple sources and ascertain which areas are key to achieving your business goals. For example, this might be operations or finance.

2. Target the relevant data

The data you need is probably submerged in a vast pile of unnecessary information. So, look at the data you have and figure out which sources provide the most valuable knowledge. This will help you pare back the data flow to the essentials and saves you future time and energy. You’ll know who to talk to or where to look when you need a particular item.

In summary, only collect the data you really need (and make sure it’s GDPR-compliant).

3. Get the company on board

A major part of moving towards a data-driven business culture is staff education. This means that everyone in the organisation should understand the importance of data and its role in strengthening the business. If you’re the data expert, you can take advantage of other colleagues’ knowledge to fill in any gaps and enable you to interpret data more accurately. You can strengthen that cultural shift through the people you hire, by looking for candidates with the talent and attitude you need.

4. Collect and analyse the data

Identify the key staff (often department heads) who manage the data. Then you might need an integrated system to analyse all the data accurately; when different departments have separate systems, it’s more difficult to get the reporting right. Establish how information moves around your company and how you can connect potentially disparate tools in order to make data flow as easy and user-friendly as possible.

5. Turn it into actions

Once you have your insights, you can present them in a relatable way to the decision makers, making it easy to see how the information can be used for the improvement of the business. Once company leadership is on board with the value of analytics, the business culture change trickles down to everyone else and leads to more accurate capture, reporting, an overall improved understanding of everyone’s work and ultimately improved corporate performance.

While the challenge of big data for today’s businesses may be unprecedented, it also offers great opportunities. Why not contact us at RC&A to see how we can help your organisation to find the best digital, analytics and marketing, candidates.

 

Don't just take our word for it

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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