5 marketing strategies to work smarter and retain customers

With the Coronavirus lockdown in full force, businesses are having to work harder – and smarter – in order to maintain their momentum. All businesses need to revisit their marketing plans and think about how their strategies should adapt.

1. Think about existing customers

It’s easier to retain your customer base than it is to acquire new customers. Invest in marketing automation to enjoy the benefits of effective, easy and low-cost methods of customer engagement. Use it to send out targeted and personalised messages to your customers, with relevant, useful and contextually-valuable information that offers them something they want to hear. Keep in touch with your customers through all of the digital channels that they use, from your website to your social media channels. By automating the delivery and scheduling of these tasks, you will find that it becomes easier to use your human talent for more strategic activity.

2. Be visible

This is the time to build brand awareness and visibility, so invest in methods that drive visitors to your website. Work on your SEO and consider paid online advertising which directs customers to the right landing pages which have been optimised for conversions. Again, make sure that you are creating high-quality content so that customers are likely to engage with your brand and share your content.

3.Drive conversions

Focus on your user journeys to optimise your conversion rate. Look for small changes that you can make to keep bettering the user experience. This will turn visitors into customers. Make sure your website is quick to respond, smooth to travel through and intuitive. Consider applying AI in the form of chatbots throughout your website where you know that the bounce rate will be high. Chatbots are proven to help engage visitors where they might otherwise bounce to a competitor or simply give up on their search. The chatbot will use machine learning to give common answers to queries, and the system can link to a human agent during working hours and when questions are more complex.

4. Measure everything that you do

Without measurement, it’s all too easy to see your marketing budget disappear down the drain. Measure everything that you do for better results – sales, generated leads, referrals and upsells. Have relevant and appropriate key performance indicators in place to measure the right things. Check that Google Analytics has been set up properly and is being used as it should. Do you have goals in place? Are you measuring the returns on your social media? Use these questions to make the best use of your budget in a challenging time.

5. Test

In the same way that you should be measuring everything that you do for more informed decision-making, it also makes sense to test your activities, especially in the digital sphere. Carry out regular testing on your online adverts, website copy, email campaigns and social media engagement strategies to make sure that they work as they should and are delivering the experience that your customers need.

Can you honestly say that you are using the current period to focus on these fundamentals? By doing so, you will shore up your marketing efforts to be even more impactful once the current period of lockdown finishes and the economy begins to rebound once again.

 

Don't just take our word for it

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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