Why SEO and Content are must haves for SMB´s

When it’s time to approach web marketing, buzzwords like SEO and website content are often thrown into discussions with small business owners. The problem: Search engine optimization can be a scary idea, especially for SMBs that don’t know much about how it works. This could prevent companies from investing in new strategies to increase business exposure on the web.
SEO has gone through its ups and downs over the past five years. At one time, major SEO agencies operated freely in the United States, sucking up SMB budgets and promising significant returns. Through recent Google algorithmic updates, many of these organizations flopped, and left their clients out in the cold. This is because SEO is great as a stand alone practice, but it works much better with a solid content marketing strategy.

According to a Bright Local SEO survey, 70 percent of SMBs pay their SEO consultants  $1,000 per month for relevant services. This up-front investment provides businesses with on-page optimization, which can clean up weak backlinks and resolve 404 errors. However, it does very little for business exposure and lead generation. Without active content marketing strategies, companies will have pretty websites, but nothing worth reading or discovering in search.

ContentLEAD recently reported on new data from the Custom Content Council, which showed that 81 percent businesses plan to create a wide array of content moving forward, such as for social media and their websites. Without a clear editorial strategy that factors in-demand subject matter, the right channels to reach prospective customers and SEO, SMBs will invest in the wrong techniques and waste resources.

SEO can be cost effective, but  SEO is only workable when that seo includes a content campaign? Every company looking to improve its online presence should only consider working with an  SEO agency that provides a variety of marketing services, from content to social to SEO as part of the gambit for raising their view online

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    • Tom Salvat, CEO, CONCURED
      "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
      - Tom Salvat, CEO, CONCURED
      Tom Salvat, CEO, CONCURED
    • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
      I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
      - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
      Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    • Jessica Cole, Editor – Redwood London.
      Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
      - Jessica Cole, Editor – Redwood London.
      Jessica Cole, Editor – Redwood London.
    • Gareth Lofthouse, Founding Partner, Longitude.
      “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
      - Gareth Lofthouse, Founding Partner, Longitude.
      Gareth Lofthouse, Founding Partner, Longitude.
    • Johnny Meredith, Senior New Business Manager, The Bio Agency.
      I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
      - Johnny Meredith, Senior New Business Manager, The Bio Agency.
      Johnny Meredith, Senior New Business Manager, The Bio Agency.
    • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
      Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
      - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
      Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    • Neil Kettleborough, CRO & Co Founder, Chalk Social
      I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
      - Neil Kettleborough, CRO & Co Founder, Chalk Social
      Neil Kettleborough, CRO & Co Founder, Chalk Social
    • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
      Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
      - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
      Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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