Our client is a fast-growing startup that connects customers with local food and drinks businesses. Having recently closed their third round of funding, They are looking to accomplish their mission of becoming the go-to application when you’re hungry or thirsty in London. They’ve helped over 50,000 Londoners find a great local offer and empowered over 200 partners to drive customers directly into their store. They’ve travelled from Fitzrovia through to St.Paul’s and helped customers enjoy coffee, poke, burgers, cocktails and everything in between.
They are now accelerating the growth of their community and will pull together a team of motivated and talented foodies to help in achieving their vision.
Marketing is at the core of their brand and the Head of Marketing will be responsible for the growth of the proposition and company. You will have autonomy over a large marketing budget to deliver a brand, unique value proposition and widespread consumer acquisition (300k+) and retention across the working districts of London.
Having developed an understanding of their customer base, you will manage the online and offline campaigns across owned channels and paid media, including email, PR, social, out of home and experiential channels. You will be tasked with the role of maintaining and improving the existing cost per install, the frequency of transactions and creating scalable strategies.
You will be working closely with the co-founders, the product team and the content/sales team to deliver an unparalleled consumer first proposition.
A little more insight ..
The client is a hyperlocal marketing channel for the eating & drinking out of home sector. The platform directly connects operators with their core audience of local workers through a mobile application. They specialise in driving footfall, helping partners to prompt repeat purchase and sustainable business.
The platform is extremely flexible & easy to use, allowing operators to promote content with control over timings, product, quantities and more, both in advance or real time. They use a zero risk pay-as-you-go pricing model meaning their interests in an operator partnership are heavily aligned. They also do not require any POS integration nor staff training and have developed a seamless solution which avoids cash flow & checkout disruption.
Delivers footfall on-demand: Operators can post bespoke offers to suit their business objectives. The platform helps drive new customer trial in a highly competitive market, brings back lapsed customers, creates loyalty, combats quieter trading periods and reduces waste. Operators then have access to the insights platform and can see reviews & data on a site-by-site basis, helping them to make better-informed decisions, driving footfall further improves local brand awareness: Challenger chains & independents have restricted marketing budgets with limitations on scope.
With the platform, operators are able to advertise directly to local consumers and raise brand awareness in saturated streets saving consumers money: Fierce competition between operators has left them hungry to attract consumers from further away. Putting an offer up attracts a wider audience and drives footfall, generating incremental revenue whilst the lights are on and staff need to be paid. Provides consumers variety and choice: Users can access the spread of partners in the app, which represents a large and varied segment of the local market. This helps them discover brands, offers and products in the area, from their desk and on the move.
For further information pls speak with Ross.
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