Our client is a multi award-winning, Content Marketing Artificial Intelligence start-up based in London, UK and Montreal, Canada. The company is venture-backed and is one of the fastest growing Content Marketing companies in the world. As part of its rapid growth, they are now looking for their Head of Demand Generation. They work with the biggest companies in the world including Amazon, KPMG & Google.
Head of Demand is responsible for managing all aspects of lead and demand generation activities across key digital channels (social, SEM/SEO, email, webinars), and be a strong influencer in maximizing ROI from existing SDR/Sales Outbound and experienced with Content Marketing. You will be planning, budgeting, overseeing the execution and measuring integrated multichannel marketing programs that support new business acquisition.
You will drive the implementation and testing of demand-generation marketing programs, lead-nurturing programs, lead scoring, prospect/customer segmentation, and automated communications programs within the HubSpot platform. The ideal candidate for this position will have deep “hands-on” experience with Google AdWords, Email Campaigns & the HubSpot platform, Outreach and similar sales automation systems, as well as experience preparing analytics reports for marketing organizations.
As the Head of Demand Generation you’ll:
- Manage and continually optimize a marketing budget across channels such as SEO/SEM, email, social, retargeting and native content ads
- Constant optimization of digital marketing efforts using data, testing, and critical thinking to get the best possible results
- Have a strong understanding of Content Marketing, Content Promotion and ROI reporting
- Work with our Content Writers & Agency to form data-led content strategies
- Develop effective program marketing mix to attain enterprise lead targets and revenue goals; create an integrated, multi-channel marketing plan utilizing various marketing tactics including email, advertising, events, 3rd party engagements, thought-leadership opportunities, etc.
- Manage our HubSpot powered website, interact with our agency/consultants day-to-day, and project manage large-scale changes when necessary
- Partner with Sales in maintaining a highly integrated tech stack, providing recommendations on new tools as required, to help improve marketing efficiency, better tracking and tighter reporting on pipeline impact
Your Accomplishments And Skills
- Minimum of 3 years’ experience in B2B marketing programs and demand generation, both developing and executing programs
- Understands strategic and technical aspects of demand generation, lead generation, lead scoring and nurturing, campaign management, email marketing, and data quality
- Demonstrated track record of customer acquisition across multiple channels
- Minimum of 2 years’ “hands-on” work experience using HubSpot
- Google AdWords experience a must, experience with other PPC providers (Bing Ads, Yahoo, etc.) preferred
- CRM Experience, preferably HubSpot or Salesforce
- Experience with sales development systems (e.g HubSpot, Salesloft, Linkedin Mining etc
- Experience with data cleansing, data stewardship, and data manipulation
- Experience with enterprise reporting of marketing/content marketing & sales performance
- HubSpot Certification
- Advanced MS Excel and PowerPoint skills
- Desire to tackle challenging and diverse tasks, strong organizational skills, work ethic and attention to detail, superior professionalism, resourcefulness, and judgment
Why join them!? ..
This is one of the fastest growing Content Marketing Technology companies in the world. The company boasts a number of global awards, some of the biggest names in the world as clients and has been described as “the coolest technology I have seen in years!” by Robert Rose, the Chief Strategy Officer at the Content Marketing Institute and “When marketers think about how AI can be used to benefit them, they are thinking about these guys by Google Deepmind.
They are on a mission to help Content Marketers make data-driven, evidence led decisions when creating, evaluating and promoting their content. Using the latest advances in Ai our client helps companies to automate some of the hardest, and most time-consuming elements of their content marketing and predicts what will make them successful.
What’s on offer:
- Highly Competitive Salary & Uncapped Commission Package
- Share Options
- 5 Weeks Holiday (plus we close for Xmas & New Year!)
- Travel Opportunities to USA, Canada & Europe
- Free Lunch on a Friday
For more information speak with Ross.
