In this age of content spam, this agency creates content that works to deliver measurable ROI for brands. Engaging, authentic, inspiring, aspirational, beautifully shot, laugh-out-loud, tearful, serious, informative, personalised, head-turning and thumb-stopping. They create content that solves business problems. Content that acquires new customers and develops greater loyalty among the converted. Content that sells products and services.
They are now looking for a Group Account Director who will be responsible for one of their flagship retail clients.
Work (with the Managing Director and) teams of editorial, design, digital, print production, advertising sales and finance to manage the client expectations through the content publishing/deployment process and additional marketing, brand and online activity.
Manage each account project from brief to completion; including budget creation, cost control, revenue streams, managing the day-to-day running of the account, liaising with all necessary parties to ensure the project is delivered on time and within budget.
Responsible for all aspects of the client and staff relationship, ensuring the clients’ objectives are met, monitoring budgets and proactively proposing new business ideas.
Key responsibilities
- Devising and delivering account strategy
- Profit and loss management
- Client handling
- Develop an excellent understanding of the client’s marketplace, brand and competition
- Day to day management and liaison – 360 internal / external
- Regular reporting and feedback
- Regular review and planning meetings
- Pro-active with new ideas
- Representing the client’s interests within River
- Representing River to the client, at inter-agency meetings and at industry events
Product development
- Content, editorial, creative and channel development via the editor/content director
- Working with the River teams to produce the best possible content for the client, on time and within budget (client and River)
Innovation and new business
- To regularly review the competitor landscape and media and sector trends to inform account strategy and identify new business opportunities for the client account
Financial control
Working with relevant parties to ensure that revenue and cost expectations are met and delivered:
- Advertising
- Marketing
- Procurement and benchmarking
Key competencies
- Client management
- Content strategy and marketing
- Project management
- Influencing skills
- Strong financial and commercial acumen, budgeting skills and excel capability
- Presentations skills
- Ability to see the bigger picture and act upon it
- Prioritisation and delegation skill
Qualities
- Enthusiastic and diligent
- Commercially astute & professional
- Disciplined
- Attention to detail and procedure
- Excellent communication skills
- Good with prioritising tasks and time management
- Team player
- Flexible – ‘can do’ attitude
Reporting lines
- Report to: Managing Director
- Liaise with: Heads of Depts: Editorial Content Director, Creative Director, Digital, Production Director, Financial Controller
- Line manager to Account Manager
- Dotted line management of: Editor / Advertising Director
For more information please contact Ross.
