Our client is the world’s leading content agency – building content strategy and creative that drives results for brands. They work with their clients across many sectors, from banking to retail, automotive to technology. They create and deliver content in multiple channels including video, print and social media.
The client account.
The global tech is a key – and growing – client for them with content campaigns emerging from a range of different workstreams. they’re looking for an excellent business writer with a curious mind, eye for a brilliant angle and knowledge of the enterprise technology market. The role will involve producing best-in-class multi-channel content for a global tech giant with the right to speak credibly about world-changing trends.
Key Tasks
Writing, commissioning and editing content – aimed at a mainly senior IT audience – to underpin a range of products and services for this global tech giant. The emphasis is very much on thought leadership – authoritative long-form articles and white papers – which can be turned into shorter, beautifully-designed content for social channels.
Developing stand-out creative ideas for original content that provide interest and value for time-poor technology audience.
Working alongside the Content Director to constantly develop the editorial strategy and resulting creative output on a wide range of campaigns.
Helping to identify, shape and execute new content opportunities from within the wider brands group.
Skills and application
Writing and subbing
- Writing long-form, authoritative B2B articles
- Sourcing and interviewing thought leaders in the space
- Editing and subbing stories
- Extracting and developing editorial angles from data research
- Ensuring all body text, headlines, decks and captions are accurate, informative and engaging
- Working closely with the design team to bring stories to life
- Creating videos and other social media content to drive engagement with wider content
Commissioning and editing
- Commissioning work to agreed budget and timescales
- Bringing and developing contacts book of high-quality, reliable, credible writers in respective markets, as well as looking to find and brief new and fresh writers where necessary
- Editing material to ensure it reaches the highest standard matches the brief
Idea generation and client presentations
- Building a strong understanding of the brand and the kind of stories that would resonate with its target audience
- Generating brilliant ideas for a variety of parts of the business such as social media or influencer campaigns, product launches or new product streams
- Meeting and presenting ideas to the client
Organisation and attention to detail
- Ensuring all elements of the campaign are correct and in place, at every stage of the production and approvals process
- Delivering a logical approach to systems, workflow and process
- Using time and resources effectively and efficiently to achieve the required objectives
- Juggling multiple urgent tasks, prioritising as required to ensure deadlines are met
Sharing necessary information with relevant colleagues, contributors and clients in a clear and timely manner.
For more information please speak with Ross.
