This is an integrated creative agency for the age of authenticity. Their unique collaboration of journalism x creativity helps brands tell more true stories
For their fast growth Tech & Entertainment client account, they are responsible for creating a wide range of through-the-line print and digital content in the UK and across EMEA and the USA. The output varies dramatically, from thought-leadership magazines and articles, through to film, social and experiential.
This is a key analytics role which spans across digital, social and content strategy work for exciting global Tech & Ents clients.
They’re looking for someone who can be a high-value partner to their Planning, Client and Creative Leads in analysing performance and informing our future approaches. Strategic and tactical insights, robust measurement strategies, proof of effectiveness and optimisation of content and campaigns are all key parts of the role, as is creating reports and utilising multiple data sets to uncover interesting, useful and actionable insights that will inform their creative and strategic approach.
Role specifics:
Measurement approach
- Helping inform the overall measurement approach for all projects within the Business Unit (social/ web/email/ sales hub)
- Working with internal teams to implement robust measurement solutions
- Setting benchmarks and KPIs aligned to quarterly reporting data and 2020 strategy
Reporting
- Building and updating dashboards, using web, social and internal client data
- Using Tableau to design and implement meaningful dashboard usage
- Conducting and delivering campaign and content performance and optimisation reports (web and social) (monthly, quarterly, bi-annual)
- Presenting analyses to internal and external clients
- Developing testing plans, delivering optimisations and providing performance analysis
Social reporting
- Reviewing weekly post-performance data
- Working with social lead to prepare weekly observations for client review
- Using observations to shape broader strategic recommendations in quarterly reporting
Social listening
- Using their social listening tool, Brandwatch, to produce sector, brand, competitor and content level insights
Analytics best practice
- Partnering with other digital analysts to share best practice and ensuring analytical excellence across the agency
- Actively participating in our Business Unit team meetings
You will also need to assist the CSO in other ad hoc data and strategic projects or analytics needs.
The ideal candidate will have proven working knowledge of:
- analysing web data, social (organic and paid), and paid digital media
- data manipulation software, particularly Excel / Google sheets
- using visualisation tools
- working in a social, media or digital agency, measuring digital campaign performance
- using Tableau or equivalent (SQL preferable, but not essential)
- using Brandwatch or equivalent
- text analytics and knowledge of text mining is not essential but would be useful
The ideal candidate will also have the following skills and capabilities:
- An analytical drive that will produce innovative analysis of performance data
- The ability to uncover insights from data, not just observations
- The ability to think strategically and craft compelling and articulate stories with data
- The ability to present complex data in a simple and interesting way to colleagues who aren’t as familiar with data and analytics
- Excellent time management, a proactive approach and the ability to work independently
- Excellent problem-solving skills and attention to detail
- Good communication skills and the ability to present clearly and effectively
- A qualification which has a strong numerical or analytical focus (e.g. maths, science, economics)
- Excellent knowledge and experience of Google Analytics (Adobe Analytics as well is preferable)
