This leading Content Marketing Agency is looking for a Content Director to join one of its growing Global Technology accounts.
The role:
Comprises two elements, working with the two key regions.
- EMEA (approx 60-70%)
- Develop and launch an ‘always on’ content programme for EMEA
- Run campaign content for EMEA markets
- Develop and run a European network of local language expert journalists who can transcreate content for their own market and develop their own local stories.
- Worldwide (approx 30-40%)
- Oversight of campaign-driven content for Workstations and their DaaS offering (most of the work will be done by an incumbent Editor but will need input of Content Director’s expertise)
Other responsibilities:
To input into other B2B client accounts as required (eg, attend brainstorms and strategy meetings).
The content:
Content will mostly be targeted at high-level IT decision-makers and CIOs in large enterprises.
It will focus on thought-leadership and business challenges – and how IT can help to solve them – rather than being ‘product push’ content.
It will need to be original, attention-grabbing, thought-provoking and stimulating. Think “Wired meets HBR”.
You’ll have:
- Extensive experience of covering the world of enterprise IT as a journalist. Need to be a true specialist in their field.
- Strong understanding of target audience, their business priorities and media consumption habits.
- A strong grasp of multi-channel, multi-format branded content – how to bring story ideas to life in an authentic way for a very hard-to-reach audience.
- Ability to sell those ideas into the client – strong client-facing skills.
- Strong editorial and multi-channel digital content creation skills (so not just writing and commissioning written articles, but also video, infographics and other rich media – as well as experience of, and a good understanding of, web content, social media and email).
- Ability to work closely with strategy and account management team to formulate and implement content plans.
- Team management skills, plus ability to collaborate with – and get the best out of – colleagues in the agency’s B2B hub (eg, Editors, Art Director).
Other areas of interest:
- Agency experience as well as traditional media/journalism experience.
- Experience of commissioning and activating content in multiple languages for multiple markets.
- Speak at least one foreign language.
- Genuine IT experience (eg, a degree in computer science, experience of working in IT).
Reports to:
Editorial Director
For more information please speak with Ross.
