Content Director (b2b editorial) – Leading Global Integrated Creative Agency – US, EMEA, UK

An integrated creative agency for the age of authenticity. For their fast growth b2b technology client, they are responsible for creating a wide and diverse range of global, omnichannel, through-the-line content and creative for two of the world’s biggest brands.

 

About the role

They are looking for an experienced Content Director to lead multiple B2B workstreams.

This is a key, client-facing role, and as such we are looking for someone who has at least eight years of conceptual and executional experience in creating content in various formats and across all channels. No two days will be the same, but on any given day the role will include:

Conceptual:

  • Concepting creative ideas that respond to a diverse mix of client briefs
  • Presenting concepts to clients, clearly and confidently – able to accept critique but also defend great ideas
  • Working with the Strategy and Planning team to build out creative ideas based on insights
  • Commissioning and editing long-form articles, ensuring both quality and alignment to house style

Executional:

  • Working with the Art team to develop creative in different formats, across different channels
  • Writing medium- and long-form articles
  • Writing video scripts, ranging from 6 seconds to 60 seconds-plus
  • Social media copywriting, for Twitter and LinkedIn
  • Composing messaging frameworks and narrative decks
  • Building sales messaging and decks for internal client teams
  • Conducting interviews, including with those working within specialist sectors of Search, Automation and Media buying and planning

Your profile:

  • Is an integrated creative hybrid – both a writer/editor and a rounded creative leader
  • Ideally has B2B experience, working within the advertising/media industry (eg Campaign, Drum)
  • Has an impressive portfolio of work for leading brands, with a broad range of creative(and the results to show for it)
  • Can write across the spectrum from print ad headlines to video scripts to white papers
  • Has experience building relationships with clients and can present and defend work
  • Has agency experience – ideally both below and above the line. This could be a creative agency, content agency, ad agency, etc
  • Is strategically minded and works well with planning and strategy teams to build ideas from strong insights
  • Understands the worlds of tech and B2B marketing
  • Is comfortable with a fast-paced environment, tight deadlines and challenging briefs
  • Is as happy being hands-on as coming up with big ideas
  • Can advise junior members of the team on their creative work

Also, like to see:

  • Close collaboration with the Global Creative Lead, Creative Directors and senior editorial team on a wide range of projects, including articles, social, video, digital, print and more
  • A nose for a story; whether it’s finding the most newsworthy angle in machine learning or digging out the most exciting industry leaders to interview
  • A team player who is comfortable being part of a friendly, collaborative and close-knit team

 

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    • Tom Salvat, CEO, CONCURED
      "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
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      Tom Salvat, CEO, CONCURED
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      Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
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      Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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