Snr Sales Executive – Customer Communications Agency

Relationship Builder? ..

Commercially focused with a creative eye and a consultative approach to develop appropriate business .. If so, I’d love to hear from you to talk about a fresh thinking creative communications agency we are representing! ..

This extremely slick communications agency specialising in magazines and digital projects is looking for a Snr Sales Executive to maximize advertising revenues across their portfolio and to create incremental revenue for the titles through creative selling of advertorials, booklets, competitions, sponsorship etc.

Principal Responsibilities

Planning

  • To plan time in order to sell to agency and client contacts on deadline.
  • To make the necessary appointments with agencies and clients far enough in advance to achieve objectives within the planned time period.
  • To plan and prepare individual presentations for clients/agencies.
  • To create a tactical sales plan for agreed clients, agencies or categories across titles.
  • To evaluate and execute creative new business opportunities.

 

Direct Selling

  • To have a very strong understanding of the FMCG and retail sectors
  • Excellent account management from initial sale through to the magazine being published
  • To identify and maintain regular contact with decision-makers controlling advertising budgets within the advertising agencies
  • To faithfully represent both titles and the company.
  • To continually maintain and collate all facts available concerning the title that are of benefit in sales conversations with advertisers.
  • To follow up business leads in a timely and efficient manner.
  • To create additional revenue through creative selling.
  • To react accurately and efficiently to enquiries and requests from advertisers and agencies.
  • To negotiate responsibly and in accordance with company objectives.
  • To be responsible for all business up until the advertisement copy leaves the Production team.

 

Organisation

  • To maintain a clear record of all activities and contact reports
  • To gather and report, within the team, all information regarding the market, competition etc. of relevance tot he title or the company.
  • To use the tactical sales plan as an organisational tool.
  • To be an example of excellence in sales activity and representation.
  • When required, and in agreement with the commercial team to share in the running of the department by performing delegated tasks.

 

Selling Skills – Minimum Requirements

  • Agency handling/selling to media planners, buyers and client direct selling
  • Phone and face to face
  • Fact finding & research – the use of research to construct and manage sales story

 

 

 

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