Ad Manager – Consumer mags, web, e-zines

This global market-leading content agency is looking for an Ad Manager for arguably Britain’s leading Pharmacy-led health and beauty retail client. The content including magazines, email, online, and e-zines for it’s customers. Together, they provide customers with authoritative, fun and trusted features, advice and special offers.

 

As the Ad Manager you are primarily accountable for ensuring the team over achieve on every budget line linked to this project.

This is primarily a man-management and sales role.  You are accountable for delivering sales objectives through successful leadership and management of your team, demonstrating outstanding commercial acumen, personal sales skills and communication skills.

Your key external relationships should encompass both senior advertiser (media agency, client direct etc) and the client at category, partnership marketing and within the publications team.

Your key internal relationship is with your direct reports (the sales team), to guide, motivate and encourage through hands-on leadership and personal example.  Coaching, mentoring and setting objectives for the team on a micro level will be in order to enable them to achieve, is a key function.

Your key internal relationships with other departments should encompass both editorial and account management staff internally plus production department.

 

Skills

As a Manager, you’ll be expected to demonstrate a good to outstanding standard in each of the following skills areas:

Leadership

  • To implement the sales strategy as directed by the Ad Director and Group Ad Director
  • Identify and communicate direction for the team
  • Recruitment and retention of staff, where appropriate
  • Team building skills
  • Motivating and empowering the team and those around you
  • Coaching and mentoring team and those around you
  • Fostering creativity and innovation
  • Problem solving
  • Decision making
  • To work sensitively with existing members of the sales team
  • To manage in a style that is in keeping with the ethos of this prestigious agency – to be collegiate, professional and respectful in everything you do

 

Performance Management

  • Awareness of own and team’s strength and weaknesses and impact on team dynamics
  • Objective setting
  • Clear job description for team
  • Performance plans for each direct report
  • Giving meaningful feedback
  • Proactively, swiftly and effectively dealing with poor performance and problematic attitudes

 

Commercial Acumen

  • Identifying, communicating and acting on commercial opportunities
  • Identifying communicating and acting on potential risks to commercial viability of projects
  • Awareness of market value of media opportunities and ability to lead team accordingly
  • Effective volume and yield management in conjunction with Ad Director
  • Accurate forecasting in conjunction with Ad Director

 

Communication

  • Effective direction of team
  • Ability to deal and resolve issues internally

 

Wider market knowledge

  • Media Landscape
  • Press
  • Research (PPA, APA etc)

 

Your Approach and Attitude:

 As a manager, you are required to demonstrate a positive can do attitude at all times and in all circumstances, setting an example to both your direct reports and the company as a whole. A successful Ad Sales Manager with this client will be required to demonstrate and lead through demonstrating the following attitudes:

  • Pro-Active
  • Can Do
  • Upbeat
  • Solution Focused
  • Self motivating
  • Enthusiastic
  • Professional
  • Willing to Listen
  • Willing to learn from mistakes
  • Takes responsibility
  • Ability to work autonomously
  • Fosters team work
  • Highly adaptable and flexible
  • Leads by example

 

Key people values expected from all employees:

Proactively seeking to inspire those around you

  • Positive in all situations
  • Entrepreneurial in thought and action
  • Supportive to colleagues and clients at all times
  • Responsible and able to take the initiative.

 Work Ethic

 You are expected to use your time effectively to deliver a superior level of output both in terms of volume and quality of work. In addition you are expected to pro actively seek out ways to stretch and develop your skills set and knowledge through effective management of work load.

 Sales Results

 You will be targeted to ensure you and your team over achieve on every budget line linked to this project and you will be expected to show:

  • Successful management of yields in conjunction with Ad Director
  • Generation of correct volume of ads
  • New business development
  • Account growth
  • Maximising sales into existing inventory
  • Identifying new commercial opportunities, devising a sales plan and managing team to deliver on objectives identified and set by you and Ad Director

Other Accountabilities

Accountable for fostering a strong working relationship with internal contacts including:

  • Editorial
  • Account Management
  • Accounts
  • Production
  • Support systems (IT, HR etc)

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    • Tom Salvat, CEO, CONCURED
      "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
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