This global, forward thinking and ambitious digital marketing agency seeks an experienced and dynamic Account Director for their London HQ. You’ll be joining a like-minded and growing workforce of over 200 UK based employees, all passionate about the ever evolving digital marketing landscape.
The Role
Reporting to the Managing Director, The Account Director will have the responsibility for a portfolio of key clients, and will be contributing to the maintenance and growth of overall agency revenues. You will line manage a select team of Account Management staff and will support the UK agency business in ensuring client satisfaction, retention, plus service expansion across their group.
Core Responsibilities
Own, nurture and develop relationships with your clients.
Monitoring campaign results, communications across all work streams and reporting standards to maintain and build client satisfaction.
Understanding clients’ business needs and priorities, and be able to act as the ‘voice’ of your clients in relation to the clients campaigns, with behaviours to include:
A focus on overall objectives.
Effective engagement with people who don’t have technical knowledge.
Adopting a range of influencing and negotiation styles to deal with objections and challenges.
An openness and a willingness to share information with clients.
Using insight into clients’ objectives, and in close collaboration with the Client Services team, and (where applicable) other delivery teams across the business:
Support effective communication of campaign results and progress to forecasts / targets, with focus on significant metrics, plus ability to address client concerns with clear and insightful observations and recommendations.
Support effective strategic delivery, with focus on agile task prioritisation, within commercial parameters, using and adapting best practice as required to deliver best possible results, with reference to in-channel and cross-channel tactics.
Initiate client SWOT analysis at on-boarding inception, plus regularly monitor throughout campaign lifecycle.
Produce quarterly SOWs appraising cross channel opportunity per client.
Create and manage key campaign documentation including:
Campaign task lists.
Meeting agendas and contact reports.
Ad-hoc progress reports.
Overall scheduling and QA / commentary of campaign reports.
Exemplary Client Services communications traits to include:
Using effective questions to understand clients’ situations and what they really need.
Letting clients know that we understand their needs; being sure that we agree on what they are asking for.
Giving clients all the information and insights they may require; providing them with choices; using clear explanations and statements, in particular in relation to complex information; “packaging” information and options.
Letting clients know what we can and cannot do within time and budget; being clear; giving specific details.
Ensuring that what was promised to clients is what they receive.
Staying calm and demonstrating empathy; understanding and help clients who may be frustrated.
Acquire and maintain credible subject matter knowledge in key delivery areas, with prioritised focus as follows:
PPC (GAP qualifications required).
Design and Build.
Analytics and Optimisation.
SEO and Social.
Engagement with Google and Yahoo!/Bing to ensure effective working relationships, access to insight and betas and to grow effectiveness of all campaigns.
Collaborate with the business development team in contributing to new business through the clarification and communication of service values and associated communications.
Mentoring of selected staff from account management team including:
Leading by example, providing clear direction, feedback and support.
Supporting staff in the delivery of their objectives and ensuring that teams are continually developing their digital and marketing expertise.
The Benefits
22 days holiday, increasing to 23 days after 1 years’ service and 24 after 2 years’ service).
Company profit related bonus scheme.
Private healthcare.
Semi flexible working hours.
Ride2Work scheme.
Company stakeholder pension plan.
An excellent working environment.
The opportunity to develop your skills.
The opportunity to work with varied, international clients across multiple industry sectors.
Life Assurance scheme.
