Nothing breathes life into your website and your media better than good content. That’s been true practically since search engines began to be used. There are detractors to the content methodology will express the myth that “no one reads any more. Everything should be done in video.”
The reality is — that isn’t the reality.
Content grabs the attention of your client or prospective client. Because the keywords show in search, it pulls in the search engines as well. The only real problem with good content is that it can be costly and using it as-is in multiple places is against the advice of every marketing and SEO professional.
Repurposing content on its surface seems to be going against the grain of everything Google and the other search engines have taught us, yet is it really? Duplication is a negative thing there are ways to use your content where you’re not duplicating it.
It’s easy and workable to take your best content and repurpose it to save time, save money and make a big splash in search. You can do all of those things and still stay within the parameters of good SEO and good marketing.
Let’s take a closer look at how you can make your content dollar work harder for your business.
You can repurpose your content in myriad ways to help you to get more for your content dollar. Just a few of the things that you can do with your content to help to give it a longer life include:
Use the content to create videos. Google doesn’t spider the content in the video. That means that the keywords and things aren’t going to be seen by google but that great content that you wrote a year ago can be used for videos that will rank well in Youtube and other video sites and give you an added edge. Video marketing is one of the best ways to reach out to audiences these days. Make your older content work harder by using it for a video scrips.
Use content again to create infographics. Infographics are a huge advantage today. Using them to give added value to your customers is a benefit to them and a benefit to you. Getting the best that you can from your content money as well as giving your best to your clients is important to all of us. Add a button to the info graphic and allow your customers to share those on their websites. The sharing on their own website will help you and bring in new clients to your company too.
Pinterest Boards or Bulletin Boards. Is some of your content image heavy? If so then it may be ideally suited for Pinterest. Adding to a Pinterest board, which many people are using today, is one way to get more inbound traffic to you.
There are dozens of ways that you can help your own customers and your business and cut your content costs in the bargain. These are just a few of them. Our infographic offers you more ways to repurpose your content. View that here.
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