Delaying investment in digital transformation would be a serious mistake

With the current Covid-19 situation affecting global economies, businesses have had to face some difficult decisions to try and survive the situation. Many have tried to adapt and move their business online, but the dilemma is with all the economic uncertainty how much time and money can be reasonably spent investing in a digital transformation.

With retail and entertainment businesses all finding ways to adjust to the current conditions, the question is, going forward, how much effect will this have when the crisis is over. To what degree will people have found new ways of doing things that they might not want to go back on. There is a risk for business owners who decide not to invest in a digital transformation now that they may lose business not just during the crisis but afterwards.

It’s tempting to think short-term and just try to weather the storm but thinking long-term and investing in digital transformation now lays the foundations for an ongoing digital shift that can be refined and improved when things return to normal. Adding a digital dimension to the business will deliver benefits now and will continue to do so as it becomes established in the future.

By adding the skills and expertise of experienced digital personnel into your management team, you can start to plan the future of the business with this added digital dimension. Investing in the recruitment of a digital expert or team means that you can be ready to take advantage of the dramatic increase in online sales that marketers are predicting. Delay on doing this and your business could find itself trailing competitors and the best talent will already have been recruited.

Although the sudden change in circumstances has engendered a great deal of anxiety and uncertainty, it also presents a wealth of exciting new opportunities. Consumer habits have suddenly been forced to change and demand for new services and ways of doing things mean that creative entrepreneurs are looking for ways around the problem and finding new custom by experimenting with a fresh new digital direction.

Now is the time to be at the leading edge and invest long term in the future of the business where the traditional way of doing things has been put to one side in the short term while experimental new approaches are introduced. A long term strategy can be implemented to combine both approaches once the situation improves.

So now is the time to start planning precisely how your organisation could benefit from getting digital experts on board. Why not get in touch with the industry-leading team at Clifford Associates and find out how we can help you to overcome the challenges you face by starting to make your digital transformation. Investing today will mean that your business will not only get through the current situation but will emerge stronger and re-energised with a long-term plan that will keep you at the forefront of your market

 

Don't just take our word for it

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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