Diversity in advertising must not be just a tick in the box
It may or may not shock you to learn that the period between the mid-1970s to 2014 saw hardly any […]
September 10, 2020
Generation Z has entered the building, revisit your marketing strategy.
With 2020 being a year of major change, now more than ever, we are facing challenges of how we market […]
September 9, 2020
Have brands got to grips with portraying women in ads? Don’t ask men!
It’s difficult to believe that only five years ago, the way women were generally portrayed in advertising was broadly the […]
September 9, 2020
Does your marketing team reflect the diversity of your customers? Should it?
Are you able to say that your marketing team is genuinely diverse? Can you honestly see that your campaigns are […]
August 10, 2020
Inclusive marketing is not a side project, it determines how people relate to your brand
Companies who want to ensure that their products and services – not just their workplaces – are inclusive, need to […]
August 10, 2020
Speak to the people, not the business.
As the world emerges from the Covid-19 pandemic, businesses are waking up to the realities of change. Customers, employees and […]
July 20, 2020
How will influencer marketing evolve post-lockdown?
The outbreak of COVID-19 has impacted almost every industry and sector on a global level. Influencer marketing is an industry […]
July 8, 2020
How Will the Advertising Industry Evolve After Lockdown
It’s difficult to predict how life after lockdown will change. There were so many changes that we all suddenly had […]
June 22, 2020
8 Strategies to Restart Your Business as Lockdown Eases
As lockdown arrangements change, businesses are considering how to adapt to make sure that they carry on their business in […]
June 18, 2020
AI is the new face of marketing and support but what are the legal risks?
As artificial intelligence becomes a pressing reality – and priority – for businesses, the debates on its regulation are also […]
June 15, 2020
4 inspiring social media campaigns examined
Since the potential of the online space started to become apparent more than a decade ago, businesses of all shapes […]
June 10, 2020
What Can We Learn From China’s Worry-Free Strategy
Marketing trends and consumer attitudes are often in response to national or global events, technological advances or even failures. As […]
May 12, 2020
What will be different about marketing when the world bounces back?
As the Covid-19 pandemic rumbles on, many businesses have had to make sudden and sweeping changes as lockdown arrangements were […]
May 11, 2020
5 marketing strategies to work smarter and retain customers
With the Coronavirus lockdown in full force, businesses are having to work harder – and smarter – in order to […]
April 23, 2020
How will marketing emerge from the pandemic? Here are 7 trends to look for
The Covid-19 pandemic has shaken up the globe in a way that no one could have ever anticipated even just […]
April 23, 2020
China’s influencer marketing is thriving again, why?
Influencer marketing is just one of many industries that have been affected by the impact of Covid-19. Brand deals have […]
April 23, 2020
Everyone is doing SEO; how can you stand out? Creativity!
The concept of measuring creativity can be a tricky one. After all, an ability to view the world in a […]
March 16, 2020
Digital audio offers outstanding potential for advertising, UK and international. What is meant by digital audio?
Digital audio, in its simplest terms, refers to the consumption of any form of media in a spoken or musical […]
March 16, 2020
Digital overload is driving a new trend: two-way conversations with customers
Your phone rings. It’s a local number but you don’t recognise it. Do you answer it? Many people have stopped […]
March 16, 2020
People are wary of influencers, User-Generated Content is the way forward
Content marketing is a powerful advertising channel because it simultaneously promotes the brand and provides audiences with valuable information that […]
February 17, 2020
If reducing carbon footprint increases demand, how does that affect your marketing story?
As consumers and governments become more aware of the concerns relating to the consequences of climate change, there are measures […]
February 10, 2020
B2B buyers are B2C consumers in their spare time; they expect the same treatment
Traditional business to business (B2B) interactions between both buyers and sellers are changing. We are witnessing a move away from […]
February 10, 2020
How to Choose Colours to Connect with your Audience in 2020
As marketplaces become more competitive, finding innovative ways to form meaningful connections with audiences is becoming increasingly important. Even the […]
October 14, 2019
B2B buyers want a B2C experience; personalisation and VOC are becoming must-haves
In a study of more than 6,500 buyers, well over 80% of respondents stated that they expected their business purchasing […]
October 7, 2019
B2B buyer personas are helping marketers to create more targeted ad copy
The concept of buyer personas has long been applied with success in B2C fields, but now B2B businesses are getting […]
September 11, 2019
The CMO role is increasingly about technology… the M now stands for Media
In the corporate world, the C-Suite is already becoming crowded, with relatively recent roles such as Chief Revenue Officer, Chief […]
September 9, 2019
Specialised customer analytics resources are not delivering; the future is multi-skilled
Our always-connected lifestyles mean that the modern-day consumer expects to be able to engage fully with brands online. From sharing, […]
August 22, 2019
Nice brand story. Proof points, please.
At a time when many businesses are focused on developing digital strategies that will deliver quick fixes and provide instant […]
August 21, 2019
Don’t just mimic the leaders, creative marketing means challenging today’s norms
For too long, marketers have looked closely at what the competition is doing as a driver of their own campaigns. […]
August 9, 2019
Asymmetric information – it’s one of the marketing challenges that AR can solve
Marketing is an exciting place to be right now and Augmented Reality (AR) is just one of the latest game-changing […]
August 7, 2019
Why is B2C getting all the creativity? B2B consumers are humans too
Traditional marketing approaches have always focused the creative, ‘human’ brand activities into the B2C markets. B2B marketing has always been […]
August 5, 2019
Stop counting influencers’ social media followers; micro-influencers can help build relationships with people
The growth in influencer marketing over the last few years has been exponential. The fact that Google searches for the […]
July 14, 2019
Content marketing trends are opening the door to better customer relationships
Unfortunately, by no means all companies understand content marketing. They see online content as little more than a technique for […]
June 14, 2019
Why your online marketing isn’t working
You’ve spent a good deal of time and effort building and refining your website. You’ve set up social media accounts; […]
November 16, 2018
Digital Marketing Trends You Can’t Afford to Ignore
The digital marketing landscape is currently experiencing a significant and irrevocable shift. Our new, high-tech age is influencing everything from […]
October 9, 2018
Marketers Cut Third Party Data Use
Analysis conducted by the Fuqua School of Business at Duke University [1] has concluded that of the 324 US marketers […]
October 3, 2018
Content Marketing Trends of 2018
The digital landscape is more interconnected than ever before and social media provides businesses with an unparalleled opportunity to reach […]
July 16, 2018
Marketing tech in the franchising sector
Digital marketing has become essential for a high percentage of businesses and the franchising sector is no exception. Social media […]
July 6, 2018
Evolving Customer Relationships
Business priorities are constantly evolving, but one thing remains at the forefront in determining if a business will thrive or […]
July 1, 2018
Hot Marketing Trends
Adopting an analytical approach to digital marketing and social media strategies is crucial to succeeding in today’s technology-focused marketing landscape. […]
June 20, 2018
Unlocking your first party data to build your brand
With the Cambridge Analytica affair fresh in our minds and GDPR now in effect, brands face the crucial task of […]
June 15, 2018
Innovations Driving Digital Marketing
Alongside helping to prepare for specific industry-wide developments, digital innovations should also be used to establish and refine comprehensive marketing […]
June 13, 2018
How Tech is Changing Marketing
The modern marketing landscape is in the midst of a revolution driven by the way in which tablets and smartphones […]
June 6, 2018
STEM subjects need to be made more attractive
It’s clear that the UK is falling short when it comes to STEM subjects, ranking 22nd out of 23 developed […]
May 8, 2018
Why IT and marketing need to work together
IT and marketing are two completely separate departments, and yet, when they work in harmony with one another, the results […]
March 23, 2018
Trends in Mobile Marketing 2018
As we enter 2018, it’s undeniable that mobile marketing is more important than ever. We are now living in a […]
February 27, 2018
The right approach to personalised marketing
Today’s consumer increasingly understands how to trade their data in return for tailored communications, perhaps containing a specific promotion or […]
February 18, 2018
Social Media and the Importance of the Customer Experience
It might seem too obvious to mention, but happy customers are loyal customers. Provided that your product is reasonably competitive, […]
February 4, 2018
