• What makes a great Content Director? and 8 tips to make your work just as successful
    What makes a great Content Director? and 8 tips to make your work just as successful

    To quote Gino DiMaggio of Infobiliary Media, Great content will become great because it engages the community. And because it […]

    February 25, 2021

  • 10 Predictions and Success Tips for Social Media Managers in 2021
    10 Predictions and Success Tips for Social Media Managers in 2021

    It is now getting so much harder to get your company or brand noticed in the Internet-scape of Facebook and […]

    February 16, 2021

  • What is AI-powered marketing? Here are 7 “marketer’s own” definitions of the term that help explain how and where AI will make its mark
    What is AI-powered marketing? Here are 7 “marketer’s own” definitions of the term that help explain how and where AI will make its mark

    In 2011, a report from Accenture reported that “48 percent of marketers say [AI] technologies will completely transform how they […]

    February 4, 2021

  • Here are 8 signs your creative director isn’t pulling their weight
    Here are 8 signs your creative director isn’t pulling their weight

    A creative director needs to be comfortable working with large teams and to be flexible. They need to consider the […]

    February 2, 2021

  • How will marketing emerge from the pandemic? Here are 7 trends to look for
    How will marketing emerge from the pandemic? Here are 7 trends to look for

    The Covid-19 pandemic has shaken up the globe in a way that no one could have anticipated even just a […]

    October 21, 2020

  • Generation Z has entered the building, revisit your marketing strategy.
    Generation Z has entered the building, revisit your marketing strategy.

    With 2020 being a year of major change, now more than ever, we are facing challenges of how we market […]

    September 9, 2020

  • Have brands got to grips with portraying women in ads? Don’t ask men!
    Have brands got to grips with portraying women in ads? Don’t ask men!

    It’s difficult to believe that only five years ago, the way women were generally portrayed in advertising was broadly the […]

    September 9, 2020

  • Does your marketing team reflect the diversity of your customers? Should it?
    Does your marketing team reflect the diversity of your customers? Should it?

    Are you able to say that your marketing team is genuinely diverse? Can you honestly see that your campaigns are […]

    August 10, 2020

  • Inclusive marketing is not a side project, it determines how people relate to your brand
    Inclusive marketing is not a side project, it determines how people relate to your brand

    Companies who want to ensure that their products and services – not just their workplaces – are inclusive, need to […]

    August 10, 2020

  • Speak to the people, not the business.
    Speak to the people, not the business.

    As the world emerges from the Covid-19 pandemic, businesses are waking up to the realities of change. Customers, employees and […]

    July 20, 2020

  • How will influencer marketing evolve post-lockdown?
    How will influencer marketing evolve post-lockdown?

    The outbreak of COVID-19 has impacted almost every industry and sector on a global level. Influencer marketing is an industry […]

    July 8, 2020

  • How Will the Advertising Industry Evolve After Lockdown
    How Will the Advertising Industry Evolve After Lockdown

    It’s difficult to predict how life after lockdown will change. There were so many changes that we all suddenly had […]

    June 22, 2020

  • 8 Strategies to Restart Your Business as Lockdown Eases
    8 Strategies to Restart Your Business as Lockdown Eases

    As lockdown arrangements change, businesses are considering how to adapt to make sure that they carry on their business in […]

    June 18, 2020

  • AI is the new face of marketing and support but what are the legal risks?
    AI is the new face of marketing and support but what are the legal risks?

    As artificial intelligence becomes a pressing reality – and priority – for businesses, the debates on its regulation are also […]

    June 15, 2020

  • 4 inspiring social media campaigns examined
    4 inspiring social media campaigns examined

    Since the potential of the online space started to become apparent more than a decade ago, businesses of all shapes […]

    June 10, 2020

  • What Can We Learn From China’s Worry-Free Strategy
    What Can We Learn From China’s Worry-Free Strategy

    Marketing trends and consumer attitudes are often in response to national or global events, technological advances or even failures. As […]

    May 12, 2020

  • What will be different about marketing when the world bounces back?
    What will be different about marketing when the world bounces back?

    As the Covid-19 pandemic rumbles on, many businesses have had to make sudden and sweeping changes as lockdown arrangements were […]

    May 11, 2020

  • 5 marketing strategies to work smarter and retain customers
    5 marketing strategies to work smarter and retain customers

    With the Coronavirus lockdown in full force, businesses are having to work harder – and smarter – in order to […]

    April 23, 2020

  • How will marketing emerge from the pandemic? Here are 7 trends to look for
    How will marketing emerge from the pandemic? Here are 7 trends to look for

    The Covid-19 pandemic has shaken up the globe in a way that no one could have ever anticipated even just […]

    April 23, 2020

  • China’s influencer marketing is thriving again, why?
    China’s influencer marketing is thriving again, why?

    Influencer marketing is just one of many industries that have been affected by the impact of Covid-19. Brand deals have […]

    April 23, 2020

  • Everyone is doing SEO; how can you stand out? Creativity!
    Everyone is doing SEO; how can you stand out? Creativity!

    The concept of measuring creativity can be a tricky one. After all, an ability to view the world in a […]

    March 16, 2020

  • Digital audio offers outstanding potential for advertising, UK and international. What is meant by digital audio?
    Digital audio offers outstanding potential for advertising, UK and international. What is meant by digital audio?

    Digital audio, in its simplest terms, refers to the consumption of any form of media in a spoken or musical […]

    March 16, 2020

  • Digital overload is driving a new trend: two-way conversations with customers
    Digital overload is driving a new trend: two-way conversations with customers

    Your phone rings. It’s a local number but you don’t recognise it. Do you answer it? Many people have stopped […]

    March 16, 2020

  • People are wary of influencers, User-Generated Content is the way forward
    People are wary of influencers, User-Generated Content is the way forward

    Content marketing is a powerful advertising channel because it simultaneously promotes the brand and provides audiences with valuable information that […]

    February 17, 2020

  • If reducing carbon footprint increases demand, how does that affect your marketing story?
    If reducing carbon footprint increases demand, how does that affect your marketing story?

    As consumers and governments become more aware of the concerns relating to the consequences of climate change, there are measures […]

    February 10, 2020

  • B2B buyers are B2C consumers in their spare time; they expect the same treatment
    B2B buyers are B2C consumers in their spare time; they expect the same treatment

    Traditional business to business (B2B) interactions between both buyers and sellers are changing. We are witnessing a move away from […]

    February 10, 2020

  • How to Choose Colours to Connect with your Audience in 2020
    How to Choose Colours to Connect with your Audience in 2020

    As marketplaces become more competitive, finding innovative ways to form meaningful connections with audiences is becoming increasingly important. Even the […]

    October 14, 2019

  • B2B buyers want a B2C experience; personalisation and VOC are becoming must-haves
    B2B buyers want a B2C experience; personalisation and VOC are becoming must-haves

    In a study of more than 6,500 buyers, well over 80% of respondents stated that they expected their business purchasing […]

    October 7, 2019

  • B2B buyer personas are helping marketers to create more targeted ad copy
    B2B buyer personas are helping marketers to create more targeted ad copy

    The concept of buyer personas has long been applied with success in B2C fields, but now B2B businesses are getting […]

    September 11, 2019

  • The CMO role is increasingly about technology… the M now stands for Media
    The CMO role is increasingly about technology… the M now stands for Media

    In the corporate world, the C-Suite is already becoming crowded, with relatively recent roles such as Chief Revenue Officer, Chief […]

    September 9, 2019

  • Specialised customer analytics resources are not delivering; the future is multi-skilled
    Specialised customer analytics resources are not delivering; the future is multi-skilled

    Our always-connected lifestyles mean that the modern-day consumer expects to be able to engage fully with brands online. From sharing, […]

    August 22, 2019

  • Nice brand story. Proof points, please.
    Nice brand story. Proof points, please.

    At a time when many businesses are focused on developing digital strategies that will deliver quick fixes and provide instant […]

    August 21, 2019

  • Don’t just mimic the leaders, creative marketing means challenging today’s norms
    Don’t just mimic the leaders, creative marketing means challenging today’s norms

    For too long, marketers have looked closely at what the competition is doing as a driver of their own campaigns. […]

    August 9, 2019

  • Asymmetric information – it’s one of the marketing challenges that AR can solve
    Asymmetric information – it’s one of the marketing challenges that AR can solve

    Marketing is an exciting place to be right now and Augmented Reality (AR) is just one of the latest game-changing […]

    August 7, 2019

  • Why is B2C getting all the creativity? B2B consumers are humans too
    Why is B2C getting all the creativity? B2B consumers are humans too

    Traditional marketing approaches have always focused the creative, ‘human’ brand activities into the B2C markets. B2B marketing has always been […]

    August 5, 2019

  • Stop counting influencers’ social media followers; micro-influencers can help build relationships with people
    Stop counting influencers’ social media followers; micro-influencers can help build relationships with people

    The growth in influencer marketing over the last few years has been exponential. The fact that Google searches for the […]

    July 14, 2019

  • Content marketing trends are opening the door to better customer relationships
    Content marketing trends are opening the door to better customer relationships

    Unfortunately, by no means all companies understand content marketing. They see online content as little more than a technique for […]

    June 14, 2019

  • Why your online marketing isn’t working
    Why your online marketing isn’t working

    You’ve spent a good deal of time and effort building and refining your website. You’ve set up social media accounts; […]

    November 16, 2018

  • Digital Marketing Trends You Can’t Afford to Ignore
    Digital Marketing Trends You Can’t Afford to Ignore

    The digital marketing landscape is currently experiencing a significant and irrevocable shift. Our new, high-tech age is influencing everything from […]

    October 9, 2018

  • Marketers Cut Third Party Data Use
    Marketers Cut Third Party Data Use

    Analysis conducted by the Fuqua School of Business at Duke University [1] has concluded that of the 324 US marketers […]

    October 3, 2018

  • Content Marketing Trends of 2018
    Content Marketing Trends of 2018

    The digital landscape is more interconnected than ever before and social media provides businesses with an unparalleled opportunity to reach […]

    July 16, 2018

  • Marketing tech in the franchising sector
    Marketing tech in the franchising sector

    Digital marketing has become essential for a high percentage of businesses and the franchising sector is no exception. Social media […]

    July 6, 2018

  • Evolving Customer Relationships
    Evolving Customer Relationships

    Business priorities are constantly evolving, but one thing remains at the forefront in determining if a business will thrive or […]

    July 1, 2018

  • Hot Marketing Trends
    Hot Marketing Trends

    Adopting an analytical approach to digital marketing and social media strategies is crucial to succeeding in today’s technology-focused marketing landscape. […]

    June 20, 2018

  • Unlocking your first party data to build your brand
    Unlocking your first party data to build your brand

    With the Cambridge Analytica affair fresh in our minds and GDPR now in effect, brands face the crucial task of […]

    June 15, 2018

  • Innovations Driving Digital Marketing
    Innovations Driving Digital Marketing

    Alongside helping to prepare for specific industry-wide developments, digital innovations should also be used to establish and refine comprehensive marketing […]

    June 13, 2018

  • How Tech is Changing Marketing
    How Tech is Changing Marketing

    The modern marketing landscape is in the midst of a revolution driven by the way in which tablets and smartphones […]

    June 6, 2018

  • STEM subjects need to be made more attractive
    STEM subjects need to be made more attractive

    It’s clear that the UK is falling short when it comes to STEM subjects, ranking 22nd out of 23 developed […]

    May 8, 2018

Don't just take our word for it

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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