Latest Blogs

How will marketing emerge from the pandemic? Here are 7 trends to look for

The Covid-19 pandemic has shaken up the globe in a way that no one could have anticipated even just a […]

October 21, 2020

Diversity in advertising must not be just a tick in the box

It may or may not shock you to learn that the period between the mid-1970s to 2014 saw hardly any […]

September 10, 2020

Generation Z has entered the building, revisit your marketing strategy.

With 2020 being a year of major change, now more than ever, we are facing challenges of how we market […]

September 9, 2020

Have brands got to grips with portraying women in ads? Don’t ask men!

It’s difficult to believe that only five years ago, the way women were generally portrayed in advertising was broadly the […]

September 9, 2020

Does your marketing team reflect the diversity of your customers? Should it?

Are you able to say that your marketing team is genuinely diverse? Can you honestly see that your campaigns are […]

August 10, 2020

Inclusive marketing is not a side project, it determines how people relate to your brand

Companies who want to ensure that their products and services – not just their workplaces – are inclusive, need to […]

August 10, 2020

Speak to the people, not the business.

As the world emerges from the Covid-19 pandemic, businesses are waking up to the realities of change. Customers, employees and […]

July 20, 2020

How will influencer marketing evolve post-lockdown?

The outbreak of COVID-19 has impacted almost every industry and sector on a global level. Influencer marketing is an industry […]

July 8, 2020

How Will the Advertising Industry Evolve After Lockdown

It’s difficult to predict how life after lockdown will change. There were so many changes that we all suddenly had […]

June 22, 2020

8 Strategies to Restart Your Business as Lockdown Eases

As lockdown arrangements change, businesses are considering how to adapt to make sure that they carry on their business in […]

June 18, 2020

AI is the new face of marketing and support but what are the legal risks?

As artificial intelligence becomes a pressing reality – and priority – for businesses, the debates on its regulation are also […]

June 15, 2020

4 inspiring social media campaigns examined

Since the potential of the online space started to become apparent more than a decade ago, businesses of all shapes […]

June 10, 2020

What Can We Learn From China’s Worry-Free Strategy

Marketing trends and consumer attitudes are often in response to national or global events, technological advances or even failures. As […]

May 12, 2020

What will be different about marketing when the world bounces back?

As the Covid-19 pandemic rumbles on, many businesses have had to make sudden and sweeping changes as lockdown arrangements were […]

May 11, 2020

5 marketing strategies to work smarter and retain customers

With the Coronavirus lockdown in full force, businesses are having to work harder – and smarter – in order to […]

April 23, 2020

How will marketing emerge from the pandemic? Here are 7 trends to look for

The Covid-19 pandemic has shaken up the globe in a way that no one could have ever anticipated even just […]

April 23, 2020

China’s influencer marketing is thriving again, why?

Influencer marketing is just one of many industries that have been affected by the impact of Covid-19. Brand deals have […]

April 23, 2020

Everyone is doing SEO; how can you stand out? Creativity!

The concept of measuring creativity can be a tricky one. After all, an ability to view the world in a […]

March 16, 2020

Digital audio offers outstanding potential for advertising, UK and international. What is meant by digital audio?

Digital audio, in its simplest terms, refers to the consumption of any form of media in a spoken or musical […]

March 16, 2020

Digital overload is driving a new trend: two-way conversations with customers

Your phone rings. It’s a local number but you don’t recognise it. Do you answer it? Many people have stopped […]

March 16, 2020

People are wary of influencers, User-Generated Content is the way forward

Content marketing is a powerful advertising channel because it simultaneously promotes the brand and provides audiences with valuable information that […]

February 17, 2020

If reducing carbon footprint increases demand, how does that affect your marketing story?

As consumers and governments become more aware of the concerns relating to the consequences of climate change, there are measures […]

February 10, 2020

B2B buyers are B2C consumers in their spare time; they expect the same treatment

Traditional business to business (B2B) interactions between both buyers and sellers are changing. We are witnessing a move away from […]

February 10, 2020

How to Choose Colours to Connect with your Audience in 2020

As marketplaces become more competitive, finding innovative ways to form meaningful connections with audiences is becoming increasingly important. Even the […]

October 14, 2019

B2B buyers want a B2C experience; personalisation and VOC are becoming must-haves

In a study of more than 6,500 buyers, well over 80% of respondents stated that they expected their business purchasing […]

October 7, 2019

B2B buyer personas are helping marketers to create more targeted ad copy

The concept of buyer personas has long been applied with success in B2C fields, but now B2B businesses are getting […]

September 11, 2019

The CMO role is increasingly about technology… the M now stands for Media

In the corporate world, the C-Suite is already becoming crowded, with relatively recent roles such as Chief Revenue Officer, Chief […]

September 9, 2019

Specialised customer analytics resources are not delivering; the future is multi-skilled

Our always-connected lifestyles mean that the modern-day consumer expects to be able to engage fully with brands online. From sharing, […]

August 22, 2019

Nice brand story. Proof points, please.

At a time when many businesses are focused on developing digital strategies that will deliver quick fixes and provide instant […]

August 21, 2019

Don’t just mimic the leaders, creative marketing means challenging today’s norms

For too long, marketers have looked closely at what the competition is doing as a driver of their own campaigns. […]

August 9, 2019

Asymmetric information – it’s one of the marketing challenges that AR can solve

Marketing is an exciting place to be right now and Augmented Reality (AR) is just one of the latest game-changing […]

August 7, 2019

Why is B2C getting all the creativity? B2B consumers are humans too

Traditional marketing approaches have always focused the creative, ‘human’ brand activities into the B2C markets. B2B marketing has always been […]

August 5, 2019

Stop counting influencers’ social media followers; micro-influencers can help build relationships with people

The growth in influencer marketing over the last few years has been exponential. The fact that Google searches for the […]

July 14, 2019

Content marketing trends are opening the door to better customer relationships

Unfortunately, by no means all companies understand content marketing. They see online content as little more than a technique for […]

June 14, 2019

Why your online marketing isn’t working

You’ve spent a good deal of time and effort building and refining your website. You’ve set up social media accounts; […]

November 16, 2018

Digital Marketing Trends You Can’t Afford to Ignore

The digital marketing landscape is currently experiencing a significant and irrevocable shift. Our new, high-tech age is influencing everything from […]

October 9, 2018

Marketers Cut Third Party Data Use

Analysis conducted by the Fuqua School of Business at Duke University [1] has concluded that of the 324 US marketers […]

October 3, 2018

Content Marketing Trends of 2018

The digital landscape is more interconnected than ever before and social media provides businesses with an unparalleled opportunity to reach […]

July 16, 2018

Marketing tech in the franchising sector

Digital marketing has become essential for a high percentage of businesses and the franchising sector is no exception. Social media […]

July 6, 2018

Evolving Customer Relationships

Business priorities are constantly evolving, but one thing remains at the forefront in determining if a business will thrive or […]

July 1, 2018

Hot Marketing Trends

Adopting an analytical approach to digital marketing and social media strategies is crucial to succeeding in today’s technology-focused marketing landscape. […]

June 20, 2018

Unlocking your first party data to build your brand

With the Cambridge Analytica affair fresh in our minds and GDPR now in effect, brands face the crucial task of […]

June 15, 2018

Innovations Driving Digital Marketing

Alongside helping to prepare for specific industry-wide developments, digital innovations should also be used to establish and refine comprehensive marketing […]

June 13, 2018

How Tech is Changing Marketing

The modern marketing landscape is in the midst of a revolution driven by the way in which tablets and smartphones […]

June 6, 2018

STEM subjects need to be made more attractive

It’s clear that the UK is falling short when it comes to STEM subjects, ranking 22nd out of 23 developed […]

May 8, 2018

Why IT and marketing need to work together

IT and marketing are two completely separate departments, and yet, when they work in harmony with one another, the results […]

March 23, 2018

Trends in Mobile Marketing 2018

As we enter 2018, it’s undeniable that mobile marketing is more important than ever. We are now living in a […]

February 27, 2018

The right approach to personalised marketing

Today’s consumer increasingly understands how to trade their data in return for tailored communications, perhaps containing a specific promotion or […]

February 18, 2018

Don't just take our word for it

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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