Latest Blogs

B2B buyer personas are helping marketers to create more targeted ad copy

The concept of buyer personas has long been applied with success in B2C fields, but now B2B businesses are getting […]

September 11, 2019

The CMO role is increasingly about technology… the M now stands for Media

In the corporate world, the C-Suite is already becoming crowded, with relatively recent roles such as Chief Revenue Officer, Chief […]

September 9, 2019

Specialised customer analytics resources are not delivering; the future is multi-skilled

Our always-connected lifestyles mean that the modern-day consumer expects to be able to engage fully with brands online. From sharing, […]

August 22, 2019

Nice brand story. Proof points, please.

At a time when many businesses are focused on developing digital strategies that will deliver quick fixes and provide instant […]

August 21, 2019

Don’t just mimic the leaders, creative marketing means challenging today’s norms

For too long, marketers have looked closely at what the competition is doing as a driver of their own campaigns. […]

August 9, 2019

Asymmetric information – it’s one of the marketing challenges that AR can solve

Marketing is an exciting place to be right now and Augmented Reality (AR) is just one of the latest game-changing […]

August 7, 2019

Why is B2C getting all the creativity? B2B consumers are humans too

Traditional marketing approaches have always focused the creative, ‘human’ brand activities into the B2C markets. B2B marketing has always been […]

August 5, 2019

Stop counting influencers’ social media followers; micro-influencers can help build relationships with people

The growth in influencer marketing over the last few years has been exponential. The fact that Google searches for the […]

July 14, 2019

Automation, analytics & AI will enable the biggest impacts on martech over the next 18 months

It’s an exciting time to be a CMO. Technology and innovation is enabling quicker and better decision-making. Campaigns are becoming […]

July 9, 2019

Content marketing trends are opening the door to better customer relationships

Unfortunately, by no means all companies understand content marketing. They see online content as little more than a technique for […]

June 14, 2019

Sales Chatbots – are they a Nice to Have? No, they’re becoming a Must-Have.

Today’s consumers expect a stellar customer experience from the moment they first encounter a company, through to product purchase and […]

June 10, 2019

When will predictive analytics come of age? It already has

Analysts have been trying to predict human behaviour since the 1890s, if not before. Unlike Freud, modern analysts are fuelled […]

May 20, 2019

Does your business’ culture support data-driven decision making?

For many of today’s organisations, data-driven decision making (DDDM) is a core component of their overall strategy, leading to evolution, […]

May 10, 2019

Need to transform legacy architecture? Start by re-designing your Tech talent model

Technology companies often become victims of their past successes. Well-proven architectures become encumbered with patches, plugins, driver accommodations and a […]

April 28, 2019

The right way to poach technical talent, and how to be poach-proof

What do Google, Apple, Airbnb, Adobe, Twitter, Snapchat, Intel and Pixar all have in common? Well, apart from the fact […]

April 26, 2019

7 Essentials For a Smooth Recruitment Process

Regrettably, we all know the stereotype of the recruiter that only thinks of the commission without caring for the client […]

April 23, 2019

5 Critical Aspects of An Effective Recruiter Briefing

Finding the right person for your job requirements can be a complex undertaking. Apart from the skills required to perform […]

April 23, 2019

How machine learning is detecting fake news

Fake news is a relatively new term, but in just a few years it has had a major effect on […]

February 19, 2019

The most in-demand tech skills for 2019

Where are the growth areas in computing this year? Over recent years we have seen the exponential growth of Big […]

February 19, 2019

Privacy will shape our data use in 2019

Thanks to the introduction of the EU’s GDPR legislation, the issue of data protection and privacy was big news in […]

January 23, 2019

The AI trends you can’t ignore

Most people in the technology industry see AI as having the potential to radically change the way businesses work. But […]

January 23, 2019

How the tech jobs market will change in 2019

With firms rushing to embrace new technologies such as artificial intelligence, machine learning, big data and more, IT budgets are […]

January 22, 2019

Top tech trends for 2019

The world of technology has always been a fast moving one and the pace of change is showing no signs […]

January 22, 2019

Why your online marketing isn’t working

You’ve spent a good deal of time and effort building and refining your website. You’ve set up social media accounts; […]

November 16, 2018

Don't just take our word for it

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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