Latest Blogs

Customer expectations are driving digital transformation into SaaS

Digital transformation is one of the latest business buzz phrases. What it involves is the introduction of technology into all […]

November 13, 2019

Returns are a high-cost issue for online retail: AR can lower your return rates

Distance selling, or “mail-order”, used to be a niche market. Today it is the norm. Since Y2K, first the internet […]

November 11, 2019

How will CX change in 2020?

As technologies improve and consumer demands evolve, the customer experience sector is proving to be a fast-paced and exciting place […]

November 11, 2019

Martech & agency spending is down while in-house is expanding. Why?

A recent survey by Gartner into CMO spending [1] has shown that businesses are increasing in-house hiring and reducing Martech […]

November 11, 2019

Automation and personalisation are disrupting the SaaS market; AI is the enabler

In the past few years, there has been a marked switch in many businesses from running software in-house to adopting […]

October 15, 2019

How to Choose Colours to Connect with your Audience in 2020

As marketplaces become more competitive, finding innovative ways to form meaningful connections with audiences is becoming increasingly important. Even the […]

October 14, 2019

How can sentiment analysis help to better understand your customers?

Every business wants to know how its customers and prospects feel about its brand. This is where sentiment analysis comes […]

October 7, 2019

B2B buyers want a B2C experience; personalisation and VOC are becoming must-haves

In a study of more than 6,500 buyers, well over 80% of respondents stated that they expected their business purchasing […]

October 7, 2019

7 strategies to achieve customer success in B2B and SaaS

Growing a SaaS business is all about high-value customers. Acquiring, retaining and increasing their value are all essential. Sales and […]

September 24, 2019

B2B buyer personas are helping marketers to create more targeted ad copy

The concept of buyer personas has long been applied with success in B2C fields, but now B2B businesses are getting […]

September 11, 2019

The CMO role is increasingly about technology… the M now stands for Media

In the corporate world, the C-Suite is already becoming crowded, with relatively recent roles such as Chief Revenue Officer, Chief […]

September 9, 2019

Specialised customer analytics resources are not delivering; the future is multi-skilled

Our always-connected lifestyles mean that the modern-day consumer expects to be able to engage fully with brands online. From sharing, […]

August 22, 2019

Nice brand story. Proof points, please.

At a time when many businesses are focused on developing digital strategies that will deliver quick fixes and provide instant […]

August 21, 2019

Don’t just mimic the leaders, creative marketing means challenging today’s norms

For too long, marketers have looked closely at what the competition is doing as a driver of their own campaigns. […]

August 9, 2019

Asymmetric information – it’s one of the marketing challenges that AR can solve

Marketing is an exciting place to be right now and Augmented Reality (AR) is just one of the latest game-changing […]

August 7, 2019

Why is B2C getting all the creativity? B2B consumers are humans too

Traditional marketing approaches have always focused the creative, ‘human’ brand activities into the B2C markets. B2B marketing has always been […]

August 5, 2019

Stop counting influencers’ social media followers; micro-influencers can help build relationships with people

The growth in influencer marketing over the last few years has been exponential. The fact that Google searches for the […]

July 14, 2019

Automation, analytics & AI will enable the biggest impacts on martech over the next 18 months

It’s an exciting time to be a CMO. Technology and innovation is enabling quicker and better decision-making. Campaigns are becoming […]

July 9, 2019

Content marketing trends are opening the door to better customer relationships

Unfortunately, by no means all companies understand content marketing. They see online content as little more than a technique for […]

June 14, 2019

Sales Chatbots – are they a Nice to Have? No, they’re becoming a Must-Have.

Today’s consumers expect a stellar customer experience from the moment they first encounter a company, through to product purchase and […]

June 10, 2019

When will predictive analytics come of age? It already has

Analysts have been trying to predict human behaviour since the 1890s, if not before. Unlike Freud, modern analysts are fuelled […]

May 20, 2019

Does your business’ culture support data-driven decision making?

For many of today’s organisations, data-driven decision making (DDDM) is a core component of their overall strategy, leading to evolution, […]

May 10, 2019

Need to transform legacy architecture? Start by re-designing your Tech talent model

Technology companies often become victims of their past successes. Well-proven architectures become encumbered with patches, plugins, driver accommodations and a […]

April 28, 2019

The right way to poach technical talent, and how to be poach-proof

What do Google, Apple, Airbnb, Adobe, Twitter, Snapchat, Intel and Pixar all have in common? Well, apart from the fact […]

April 26, 2019

Don't just take our word for it

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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