• What makes a great Content Director? and 8 tips to make your work just as successful
    What makes a great Content Director? and 8 tips to make your work just as successful

    To quote Gino DiMaggio of Infobiliary Media, Great content will become great because it engages the community. And because it […]

    February 25, 2021

  • The future of work: the rise of a portfolio career
    The future of work: the rise of a portfolio career

    Globalisation, technological innovation and a rising tide of entrepreneurship have all contributed to the emergence of a globally connected workforce. […]

    February 18, 2021

  • 10 Predictions and Success Tips for Social Media Managers in 2021
    10 Predictions and Success Tips for Social Media Managers in 2021

    It is now getting so much harder to get your company or brand noticed in the Internet-scape of Facebook and […]

    February 16, 2021

  • Advertising today is a world of brands, content, and all sorts of slickly produced ads. It’s certainly not a world where diversity is at the forefront, but it can be done.
    Advertising today is a world of brands, content, and all sorts of slickly produced ads. It’s certainly not a world where diversity is at the forefront, but it can be done.

    The environment has changed and advertising now serves a wider audience than ever before. There’s no point creating ads for […]

    February 9, 2021

  • What is AI-powered marketing? Here are 7 “marketer’s own” definitions of the term that help explain how and where AI will make its mark
    What is AI-powered marketing? Here are 7 “marketer’s own” definitions of the term that help explain how and where AI will make its mark

    In 2011, a report from Accenture reported that “48 percent of marketers say [AI] technologies will completely transform how they […]

    February 4, 2021

  • Here are 8 signs your creative director isn’t pulling their weight
    Here are 8 signs your creative director isn’t pulling their weight

    A creative director needs to be comfortable working with large teams and to be flexible. They need to consider the […]

    February 2, 2021

  • Does your marketing team reflect the diversity of your customers? Should it?
    Does your marketing team reflect the diversity of your customers? Should it?

    Are you able to say that your marketing team is genuinely diverse? Can you honestly see that your campaigns are […]

    January 20, 2021

  • Five tell-tale signs that your digital transformation is happening too slowly
    Five tell-tale signs that your digital transformation is happening too slowly

    Five tell-tale signs that your digital transformation is happening too slowly Digital transformation has been a key topic in the […]

    October 21, 2020

  • How will marketing emerge from the pandemic? Here are 7 trends to look for
    How will marketing emerge from the pandemic? Here are 7 trends to look for

    The Covid-19 pandemic has shaken up the globe in a way that no one could have anticipated even just a […]

    October 21, 2020

  • Website personalisation is now the key strategy for customer retention
    Website personalisation is now the key strategy for customer retention

    The changing e-commerce landscape The year 2020 is proving to be a year of unprecedented changes in many sectors and […]

    October 12, 2020

  • The tech industry has a diversity gap – and it shows
    The tech industry has a diversity gap – and it shows

    The technology industry has long been criticised for its lack of diversity but, unlike many industries, its resolutely ‘white young […]

    October 9, 2020

  • Diversity in advertising must not be just a tick in the box
    Diversity in advertising must not be just a tick in the box

    It may or may not shock you to learn that the period between the mid-1970s to 2014 saw hardly any […]

    September 10, 2020

  • Generation Z has entered the building, revisit your marketing strategy.
    Generation Z has entered the building, revisit your marketing strategy.

    With 2020 being a year of major change, now more than ever, we are facing challenges of how we market […]

    September 9, 2020

  • Have brands got to grips with portraying women in ads? Don’t ask men!
    Have brands got to grips with portraying women in ads? Don’t ask men!

    It’s difficult to believe that only five years ago, the way women were generally portrayed in advertising was broadly the […]

    September 9, 2020

  • Covid has accelerated the digital transformation in media
    Covid has accelerated the digital transformation in media

    For the first time in our industry’s history, this year is set to see more money spent on digital advertising […]

    August 14, 2020

  • Does your marketing team reflect the diversity of your customers? Should it?
    Does your marketing team reflect the diversity of your customers? Should it?

    Are you able to say that your marketing team is genuinely diverse? Can you honestly see that your campaigns are […]

    August 10, 2020

  • Inclusive marketing is not a side project, it determines how people relate to your brand
    Inclusive marketing is not a side project, it determines how people relate to your brand

    Companies who want to ensure that their products and services – not just their workplaces – are inclusive, need to […]

    August 10, 2020

  • Maintaining visual assets can be tedious. AI will free up marketing teams to be creative
    Maintaining visual assets can be tedious. AI will free up marketing teams to be creative

    New products driven by artificial intelligence are entering the market every day. It is not exaggerating to call it the […]

    July 20, 2020

  • Speak to the people, not the business.
    Speak to the people, not the business.

    As the world emerges from the Covid-19 pandemic, businesses are waking up to the realities of change. Customers, employees and […]

    July 20, 2020

  • Enforced remote working will be a catalyst for digital transformation
    Enforced remote working will be a catalyst for digital transformation

    When the covid-19 crisis began and countries went into lockdown, businesses had to quickly find new ways of working as […]

    July 15, 2020

  • How will influencer marketing evolve post-lockdown?
    How will influencer marketing evolve post-lockdown?

    The outbreak of COVID-19 has impacted almost every industry and sector on a global level. Influencer marketing is an industry […]

    July 8, 2020

  • How Will the Advertising Industry Evolve After Lockdown
    How Will the Advertising Industry Evolve After Lockdown

    It’s difficult to predict how life after lockdown will change. There were so many changes that we all suddenly had […]

    June 22, 2020

  • 8 Strategies to Restart Your Business as Lockdown Eases
    8 Strategies to Restart Your Business as Lockdown Eases

    As lockdown arrangements change, businesses are considering how to adapt to make sure that they carry on their business in […]

    June 18, 2020

  • AI is the new face of marketing and support but what are the legal risks?
    AI is the new face of marketing and support but what are the legal risks?

    As artificial intelligence becomes a pressing reality – and priority – for businesses, the debates on its regulation are also […]

    June 15, 2020

  • 4 inspiring social media campaigns examined
    4 inspiring social media campaigns examined

    Since the potential of the online space started to become apparent more than a decade ago, businesses of all shapes […]

    June 10, 2020

  • Virtual event management is encouraging businesses to think like startups again
    Virtual event management is encouraging businesses to think like startups again

    In only a few weeks of lockdown, digital videoconferencing platforms such as Zoom have become a daily addition to the […]

    May 13, 2020

  • What Can We Learn From China’s Worry-Free Strategy
    What Can We Learn From China’s Worry-Free Strategy

    Marketing trends and consumer attitudes are often in response to national or global events, technological advances or even failures. As […]

    May 12, 2020

  • What will be different about marketing when the world bounces back?
    What will be different about marketing when the world bounces back?

    As the Covid-19 pandemic rumbles on, many businesses have had to make sudden and sweeping changes as lockdown arrangements were […]

    May 11, 2020

  • 5 marketing strategies to work smarter and retain customers
    5 marketing strategies to work smarter and retain customers

    With the Coronavirus lockdown in full force, businesses are having to work harder – and smarter – in order to […]

    April 23, 2020

  • Delaying investment in digital transformation would be a serious mistake
    Delaying investment in digital transformation would be a serious mistake

    With the current Covid-19 situation affecting global economies, businesses have had to face some difficult decisions to try and survive […]

    April 23, 2020

  • How will marketing emerge from the pandemic? Here are 7 trends to look for
    How will marketing emerge from the pandemic? Here are 7 trends to look for

    The Covid-19 pandemic has shaken up the globe in a way that no one could have ever anticipated even just […]

    April 23, 2020

  • China’s influencer marketing is thriving again, why?
    China’s influencer marketing is thriving again, why?

    Influencer marketing is just one of many industries that have been affected by the impact of Covid-19. Brand deals have […]

    April 23, 2020

  • Everyone is doing SEO; how can you stand out? Creativity!
    Everyone is doing SEO; how can you stand out? Creativity!

    The concept of measuring creativity can be a tricky one. After all, an ability to view the world in a […]

    March 16, 2020

  • Digital audio offers outstanding potential for advertising, UK and international. What is meant by digital audio?
    Digital audio offers outstanding potential for advertising, UK and international. What is meant by digital audio?

    Digital audio, in its simplest terms, refers to the consumption of any form of media in a spoken or musical […]

    March 16, 2020

  • Digital overload is driving a new trend: two-way conversations with customers
    Digital overload is driving a new trend: two-way conversations with customers

    Your phone rings. It’s a local number but you don’t recognise it. Do you answer it? Many people have stopped […]

    March 16, 2020

  • Forget Net Promoter Score, success in SaaS means developing genuine customer partnerships
    Forget Net Promoter Score, success in SaaS means developing genuine customer partnerships

    “What gets measured gets managed.” (Peter Drucker, The Practise of Management). Drucker invented many of the techniques used in business […]

    February 21, 2020

  • People are wary of influencers, User-Generated Content is the way forward
    People are wary of influencers, User-Generated Content is the way forward

    Content marketing is a powerful advertising channel because it simultaneously promotes the brand and provides audiences with valuable information that […]

    February 17, 2020

  • How to manage your pension responsibilities and provide financial education for your workforce
    How to manage your pension responsibilities and provide financial education for your workforce

    Pension auto-enrolment started in stages in 2012. The Government introduced it for a number of reasons but mainly because of […]

    February 17, 2020

  • If reducing carbon footprint increases demand, how does that affect your marketing story?
    If reducing carbon footprint increases demand, how does that affect your marketing story?

    As consumers and governments become more aware of the concerns relating to the consequences of climate change, there are measures […]

    February 10, 2020

  • B2B buyers are B2C consumers in their spare time; they expect the same treatment
    B2B buyers are B2C consumers in their spare time; they expect the same treatment

    Traditional business to business (B2B) interactions between both buyers and sellers are changing. We are witnessing a move away from […]

    February 10, 2020

  • These innovations will disrupt the SaaS landscape in 2020
    These innovations will disrupt the SaaS landscape in 2020

    Firms looking for a flexible and cost-effective software solution are turning to SaaS delivery models in increasing numbers. There are […]

    January 20, 2020

  • Diversity and Inclusion at work
    Diversity and Inclusion at work

    There can be no denying that the workplace has changed considerably over the last twenty to thirty years. However, whether […]

    January 15, 2020

  • Digital transformation in 2020. We examine the top 5 trends.
    Digital transformation in 2020. We examine the top 5 trends.

    2020 is set to be a year of reckoning for digital initiatives. Change is in the air, and it’s accelerating […]

    January 13, 2020

  • Customer expectations are driving digital transformation into SaaS
    Customer expectations are driving digital transformation into SaaS

    Digital transformation is one of the latest business buzz phrases. What it involves is the introduction of technology into all […]

    November 13, 2019

  • Returns are a high-cost issue for online retail: AR can lower your return rates
    Returns are a high-cost issue for online retail: AR can lower your return rates

    Distance selling, or “mail-order”, used to be a niche market. Today it is the norm. Since Y2K, first the internet […]

    November 11, 2019

  • How will CX change in 2020?
    How will CX change in 2020?

    As technologies improve and consumer demands evolve, the customer experience sector is proving to be a fast-paced and exciting place […]

    November 11, 2019

  • Martech & agency spending is down while in-house is expanding. Why?
    Martech & agency spending is down while in-house is expanding. Why?

    A recent survey by Gartner into CMO spending [1] has shown that businesses are increasing in-house hiring and reducing Martech […]

    November 11, 2019

  • Automation and personalisation are disrupting the SaaS market; AI is the enabler
    Automation and personalisation are disrupting the SaaS market; AI is the enabler

    In the past few years, there has been a marked switch in many businesses from running software in-house to adopting […]

    October 15, 2019

Don't just take our word for it

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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