8 Strategies to Restart Your Business as Lockdown Eases

As lockdown arrangements change, businesses are considering how to adapt to make sure that they carry on their business in the new normal, looking after the safety of their staff, their suppliers and their customers.

It’s very difficult to predict how things will change after lockdown. There remains a concern that if new arrangements aren’t carried out carefully, there could be a second wave and arrangements for emerging from lockdown will need to be re-thought. As you plan for the easing of lockdown rules, here’s 8 strategies that will help you to restart your business under the new conditions.

1. Make A Detailed Plan

As businesses adjust to the new post-lockdown world, you’ll need to prioritise the relevant changes. You may need contingency plans if there is a second wave of contagion. Changes will clearly depend upon the nature of your business, but you need to consider how your suppliers and customers will interact with you and make sure that you can carry out the different aspects of your business following rules of social distancing and with extra attention to hygiene and sanitation.

2. Stimulate Interest

To revive demand, businesses may need to consider pricing strategies and discounts and to take steps to ensure that brand loyalty is maintained. Heavy discounting could have a detrimental effect on finances where sales have already slumped. The customer experience is the key to success here. Marketing strategies may have to focus very much on digital channels in the short term in order to actively engage with customers and create loyalty.

3. Reassure Customers that Safety is Your Top Concern

Customers will be anxious and will want to know that all safety procedures are being followed. You will need to proactively demonstrate that steps are being taken to minimise risks. This could be taking thermal temperature checks, providing antibacterial hand gel, asking for goods not to be handled and clearly marking safe distance parameters within and outside the building.

4. Keeping Staff Safe

Staff equally need reassurance that it is safe to return to the workplace. This may mean changing some roles for vulnerable staff, rearranging work areas, and utilising shift arrangements to reduce the number of people in the building. Remote working may still be the best solution for some members of staff.

5. Restarting processes

Firms will need to consider their supply chain and business processes and determine how they need to be adapted to the new procedures. It may be that logistics are affected and more detailed planning is needed to transport supplies or customer demand may have changed for some products or services.

6. Rethink IT, technology and digital strategy

As customers and suppliers have had to implement new arrangements for using IT, technology and digital methods, either for remote working, marketing or video-conferencing, there are a wide range of opportunities here for a positive route forward. Customers have rapidly adapted to shopping online and you will need a long-term plan to make sure that your digital processes are sufficiently robust. This might mean new technology or human resources to make sure that the new focus on digital is built into long-term plans.

7. Formalise Crisis Management Arrangements into a Long-Term Plan

Many procedures put into place during the height of the crisis were hastily put together to work through the situation. For long-term plans, these arrangements need to be refined and formalised as new ways of working may mean businesses need to reassess their technology and human resources and priorities with a greater focus on digital technology.

8. Monitor and Assess the Restart Plan

As with any strategy, once it’s devised and implemented, it’s important to monitor and assess its effectiveness and adapt where necessary. Although the Covid-19 crisis has placed a huge burden on business, as we emerge from lockdown, there are a wealth of opportunities for a fresh start. Why not contact us at Clifford Associates and see how we can help steer the resourcing for your business in the right direction.

 

Don't just take our word for it

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. RC&A were quick to understand our needs, they only delivered high-quality people for interview, and succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

© Ross Clifford Associates. Website by Outlines Design.