6th March 2025
More than 83% of marketing and communications employees are burnt out according to a recent survey that polled over 7,000 industry professionals.
That is a terrifying statistic, isn’t it?
Yet, if we look at all the factors… it’s easy to understand why the number is so high. Just a few that could be causing this industry-wide crisis include:
These three elements combined are putting an overwhelming amount of pressure on the shoulders of your marketing team; damaging their emotional wellbeing.
A once straightforward Marketing Manager is now expected to be an expert in SEO, PPC, Social Media, Copywriting, Graphic Design, Videography, and more.
Already, these high expectations are featured in hundreds of conversations among our industry’s talent. They are not happy. Many feel that they are doing the job of multiple people, which, of course, is exhausting and quickly draining their passion.
If you want your business to continue benefiting from their hard work… this needs to change.
Today, there are thousands of dynamic marketing job titles.
But, to build the strongest team possible, seven specific specialist roles could elevate the heavy workload of a Digital Marketer.
The quality of your leadership dictates the success of your organisation. This is a fact that has been true for years. For your marketing team to benefit from a strong network of support in their role, and be working towards the same vision, recruit a Marketing Director.
Then, if you want your marketing and branding to be consistent across the board, enlist the help of a Project Manager. They should be able to set deadlines, provide much-needed support and resources to your team, and review content to ensure a certain quality is met.
Now, you need a Content Director who will be completely focused on promoting your products or services online.
They would communicate directly with your Social Media Manager and Copywriter to create a clear content strategy and ensure your channels are optimised to attract customers.
Once you’ve secured these three roles, you can introduce a Social Media Manager to adopt the responsibility for your Facebook, Instagram, LinkedIn, Twitter, and TikTok.
Their goal should be to build your brand visibility, answer queries, and engage with your audience in order to deliver exceptional customer experiences.
Emails. Blogs. Websites. These are all an essential part of your marketing strategy, so having an expert Copywriter is essential to your success.
Their in-depth knowledge of your brand’s Tone of Voice, combined with an aptitude for what will best resonate with your audience will lay the foundation for marketing success.
Even if they don’t write the adverts themselves, you need someone who can manage your budget, A/B test bids and ensure paid promotions are published at the right time in the right place, targeted to the right audience.
Successful marketing would be near-impossible without the help of detailed and comprehensive customer data. Therefore, you should consider adding a Data Scientist to your marketing team – who, in today’s landscape, will prove critical to your future business development.
No matter the size of your company, or the number of staff members that make up your marketing department, it’s important that every leader regularly initiates conversations to judge whether their employees are coping.
Ask:
These questions will give you clear insight on what specifically you can do to help burnt-out and overworked marketing staff, boosting morale as you start your recruitment efforts.
If you’re still unsure which roles would best support your existing team, then the experts at Ross Clifford & Associates can help. We’d love to provide you with unique advice specific to your firm and goals.
We recruit for jobs across the creative, marketing, technology, and digital environments and are confident we can find the perfect fit for your business. Contact us today.