Head of Data Strategy – Leading B2B Content Marketing Agency.

The Head of Data Strategy is a new and critical role in accelerating the strategic direction of this leading agency.

The agency already has top-grade leaders to deliver every aspect of the PESO model other than for Paid Media. These include some of the industry’s best experts in B2B Research, Content, Creative, Digital, PR, Inbound and Experiential.

The role:

The Head of Data Strategy is a senior management role with responsibility for three key areas of the business:
1 Grow the group’s net revenues originating from Paid Media as part of the mix; set up and drive the growth of non-time-based products and revenue models (including the set-up of third-partner partnerships) and manage appropriate resources
2 Oversee client strategy and execution for the Paid Media component
3 Directly support agency innovation
4 Drive the social offering for listening, monitoring and influencer campaigns to include setting campaign hypothesises, benchmarking research and the use of social data for wider campaign planning
5 Ensure Best Practice techniques are understood and implemented across digital marketing activity to deliver optimal results, including email, SEM, SEO, paid and social.
6 Reporting and Optimisation.
• Participate in external marketing initiatives, positioned as an authority on data strategy and media
• Help to make the agency a great place to work. Do your bit to build morale and to make work fun by demonstrating best practice in the Group values, mission, and vision
• Be positive and a force for good in the team encouraging the sharing of advice, knowledge and best practice – all working towards one goal
• Contribute to an innovative, collaborative and cooperative work environment.

Desired Skills and Experience:

• Experience in connecting data and insights from multiple digital channels to understand the customer journey & support decision-making
• Experience in marrying digital analytics (behavioural) with business needs to build and communicate insights to drive outcomes for clients
• Demonstrable evidence of integrating various data sources to complete a full story on digital performance and provide data-driven recommendations and actionable insights drawn from qualitative and quantitative information
• Experience with various analytics and aggregate platforms such as Google Analytics, Marin, Marketo Revenue Cycle Analytics, Salesforce.com reports, Tableau, etc.
• Experience working on digital analytics strategies across channels, including owned & paid channels, SEO, and marketing automation
• A strong understanding of UK B2B audiences (preferably also US and EMEA), especially technology buyers and influencers
• Experience of PPC, demand generation, and ABM programs
• Proven track record of successfully delivering client campaigns resulting in tangible lead-generation outcomes
• Proven track record of securing and growing B2B media client revenues
• Demonstrable evidence of innovation within the media sector
• Strong data analysis skills including data validation, ROI analysis, and the ability to spot trends and drive ideas forward
• CRM expertise, including data acquisition, profiling, normalisation, management and reporting
• UX expertise, including ability to design and implement user testing and analysis through various online and off-line instruments
• Consistent and successful track record of performance
• Highly articulate and able to make key points in direct and compelling manner
• Highly collaborative with strong project management skills
• High energy, ‘can-do’ spirit/self-starter
• Ability to manage to aggressive deadlines while staying true to strategic outcomes
• Willingness to work both on strategy and execution, training up more junior team members
• Enjoys maintaining a strong understanding of the latest technologies and digital trends / best practices
• Ability to challenge the norm and positively disrupt traditional thinking and working practices and willingness to learn new skills, ideas


You will report to the Director of Strategy & Planning


Package designed to attract the right candidate, including our competitive benefits package of 27 days holiday, matched contributory pension, private medical care, flexible working, long-service sabbaticals, health cash plan, life assurance, childcare vouchers, free eye tests.

Apply Now

Upload your CV (Accepted file types: pdf, doc, docx, rtf.)

  • I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
  • “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. Ross was quick to understand our need, he only delivered high-quality people for interview, and he succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
  • I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
  • I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
  • I have no hesitation in recommending Ross. He is, by quite some distance, the best recruiter I have worked with. Perhaps unusually, Ross listens carefully in order to understand the needs of his clients and candidates, thereby ensuring that good matches are made; we are not talking 'spray and pray'. Likeable and on the ball, I hope to work with him again.
    - Pete Braham, Business Development, Longitude.

© Ross Clifford Associates. Website by Outlines Design.