How big data is going to change your business

It’s easy to dismiss big data as something that is happening elsewhere, and which doesn’t really have an impact on your business. But big data is becoming increasingly mainstream and companies that are adopting it are seeing positive results. [1] If you don’t start to recognise the advantages of big data and how it could change your business now, you risk losing out.

The value of data

Even the smallest companies generate data these days, from websites, social media, transactions and more. But many businesses fail to realise the value that this data has. It can unlock useful information about your customers, what they like to buy and what offers might appeal to them.

That said, you need to be responsible about how you collect and use information. You have to secure it and make sure you give people the ability to opt out of sharing their information if they wish.

Operational improvements

Big data can come from a variety of sources, including the new generation of Internet of Things devices. These can track the performance of machinery or the routes taken by vehicles and more. This data can be used to improve efficiency by, for example, tracking shipments. But it can also be used to assess the performance of employees.

Again there may be worries here about elements of ‘Big Brother’ surveillance. But there are positives to be had; you can monitor health and stress levels for example. Ultimately data about how staff perform in certain situations and which individuals do best can be used to inform the recruitment and personal development process.

Customer experience

For most businesses, the big attraction of big data is in how it can be used to improve the customer experience. Sensors on machines can help you understand how your customers use them and therefore lead to improvements in the product that can help it meet expectations.

More and more of us have smart devices such as fitness trackers, TVs and even thermostats that can feed useful data back to companies. In the long term, this means even more data and greater opportunities to understand people’s behaviour.

And of course, there’s marketing. In addition to knowing how they behave, understanding what your customers buy can help your target your efforts both to retain them and to sell them additional products. Once again, however, there’s a fine like to walk. Studies indicate that while people like to get personalised recommendations and offers, they are concerned about giving away information and how it might be used. [2] It’s important to achieve the right balance so that you can engage customers but not risk driving them away.

Using big data effectively in your business means having a management team that is able to see the opportunities it offers and understands how to use it effectively and safely. The team at Clifford Associates can help you to find the right people with the skills to take you forward into this brave new world.

[1] https://betanews.com/2017/12/19/big-data-revenue-growth/
[2] https://www.mytotalretail.com/article/understanding-consumer-attitudes-towards-personalization-and-privacy/

 

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. Ross was quick to understand our need, he only delivered high-quality people for interview, and he succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

© Ross Clifford Associates. Website by Outlines Design.