How Tech is Changing Marketing

The modern marketing landscape is in the midst of a revolution driven by the way in which tablets and smartphones are changing how consumers’ online behaviour. Brands are being presented with the new challenge of connecting with audiences in real time whilst also creating innovative campaigns that translate across display advertising, social media, and e-commerce.

Narrative Meets Technology

Whereas marketing is primarily concerned with understanding consumer behaviour and audience motivations, the technology required to achieve creative goals needs access to professionals with comprehensive computing, mathematics, and statistics-based skillsets. Influential narratives should appeal directly to the desires and aspirations of audiences, but to do this well, a detailed understanding of analytics and cutting-edge data interpretation is imperative.

Customer Connections

Tech is making the processes of connecting with both inbound and outbound leads much easier than ever before. Marketing teams now have access to more accurate site visitor data, and lead generation technology is helping teams to accurately target high-quality leads without having to invest significant time into gathering information.

In addition to channelling messages to specific audiences with precision, the potential reach of campaigns has also increased greatly. Audiences interact with media in a variety of ways and across disparate platforms, which means that even the smallest ideas can very quickly gain traction and secure a large number of valuable social shares.

Enhanced Customer-Focused Customisation

The ability to tailor on-site user experiences is game-changing. For example, one visitor might prefer to be presented with a series of high-quality images, but another might actively be seeking product reviews and/or service testimonials. Accurately targeting messaging and imagery to meet the expectations of every visitor is an instant conversion-booster, especially for businesses with several very different customer bases.

Pushing for Immediate Sales

The modern landscape is a distracting place. Consumers are presented with a constant stream of content and emails, and they also spend significant amounts of time scrolling social media platforms. Marketing is already beginning to shift toward a model which promotes a sense of immediacy to secure sales in the moment. Discounts for immediate purchases and follow-up emails for abandoned carts and open orders will soon become the new normal.

The Importance of Data

Metrics are everything in the modern marketing landscape. Everything from email open rates to how audiences choose to interact with content is measurable with intelligent apps and machine learning technology. When analysed correctly, this data helps businesses to maximise their marketing potential by consistently delivering increased value to their audiences.

Increased Skillsets and Integrated Teams

Above all, modern marketing stars are intuitive, curious, and possess a keen desire to explore the new technologies and techniques that might become indispensable two or three years down the line. But the marketing world is fast-paced and constantly evolving. Marketers must now work seamlessly with web developers, social media professionals, and data specialists. Additionally, teams will benefit from the inclusion of data scientists, developers, user experience (UX) experts, and engineers to work closely together to create growth.

Although many management teams are currently facing significant challenges, the opportunities available to capitalise on technological innovations are innumerable.

  • Tom Salvat, CEO, CONCURED
    "As a fast-growing start up, we need great people with a tough set of skills to find. They need to be hungry, experienced and fit the culture of a business that is always adapting and growing. Finding these people using Linkedin and other job boards is tough, time-consuming and rarely bears fruit. Ross has always been able to uncover gems for us, and we are benefiting greatly from his skills at CONCURED. Ross has a rare ability to really understand the business, the culture and the people that will nail the role. I couldn't recommend him highly enough, and he is the only recruiter we deal with"      
    - Tom Salvat, CEO, CONCURED
    Tom Salvat, CEO, CONCURED
  • Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    I am writing to express my gratitude to Ross Clifford & Associates who helped me successfully secure the role of Enterprise Sales Executive at Concured. Ross was extremely professional and understood the specifics of the job I required. I especially appreciated his fast response, transparent communication, and coordination in a timely and efficient manner.
    - Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
    Tariq Mahmood, Enterprise Sales, Concured AI Content Marketing
  • Jessica Cole, Editor – Redwood London.
    Ross is one of the friendliest recruiters I've dealt with. He was always attentive, quick to respond and ready to help with any questions I had. He's very professional, and not at all superficial like so many other recruiters out there. I would highly recommend him.
    - Jessica Cole, Editor – Redwood London.
    Jessica Cole, Editor – Redwood London.
  • Gareth Lofthouse, Founding Partner, Longitude.
    “We look for commercial people with a rare blend of talents. They need to be able to advise our blue-chip clients on thought leadership strategy. They need to be highly strategic and purposeful in uncovering opportunity. And they need the hunger it takes to thrive in a rapidly evolving business. Ross was quick to understand our need, he only delivered high-quality people for interview, and he succeeded in getting us a winning candidate incredibly fast.”  
    - Gareth Lofthouse, Founding Partner, Longitude.
    Gareth Lofthouse, Founding Partner, Longitude.
  • Johnny Meredith, Senior New Business Manager, The Bio Agency.
    I can't rate or recommend Ross highly enough. He brings a thoughtful, personal approach to the process, carefully matching opportunities with candidates, through a good understanding of their priorities and skills. Throughout, he keeps candidates up to date in an open, honest way. A genuine pleasure to work with.
    - Johnny Meredith, Senior New Business Manager, The Bio Agency.
    Johnny Meredith, Senior New Business Manager, The Bio Agency.
  • Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Ross is the best recruitment agent I have worked with, he stayed in contact, kept me informed and was with me every step of the process. He also checked in with me during my first couple of weeks in my new role to make sure I was settling in. I wouldn't hesitate to recommend him.
    - Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
    Karen Troman, Office Manager & HR Co-ordinator, VoucherCodes.co.uk part of RetailMeNot
  • Neil Kettleborough, CRO & Co Founder, Chalk Social
    I have worked with Ross over 4 years now and he has always delivered a really high standard of candidate both at senior and junior level. His online knowledge is second to none and all the candidates he has put forward over the years have only good things to say about Ross and his work ethic.
    - Neil Kettleborough, CRO & Co Founder, Chalk Social
    Neil Kettleborough, CRO & Co Founder, Chalk Social
  • Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Ross is a fantastic recruitment consultant -  extremely professional, meticulous, patient and supportive. Throughout the process, I felt he represented me really well and genuinely cared about my career and finding the right role. Thanks to Ross I am now in a role I love, working with a brilliant team. Very highly recommended!
    - Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude
    Helen Rosemier, Commercial Director, Professional & Financial Services Practice, Longitude

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